During hard economic times, the most successful entrepreneurs think outside the box
San Diego, CA (Vocus) July 17, 2009
Call the current state of our economy however you'd like: distress, slowdown, recession, slump, or collapse - the economic times are tough and businesses must adjust accordingly. The initial instinct of saving money during the times of recession by cutting back on marketing and public relations has been proven wrong by numerous studies. Ironically, these studies show that hard economic times are the best times to launch an aggressive public relations campaign.
"Unconventional business wisdom is called for during the times of recessions; it has been demonstrated over and over that economic slowdowns reward the aggressive marketer and punish the apprehensive one," says Kimberly Monday, President of Monday & Associates, a public relations agency located in San Diego and Irvine, California. "Public Relations is generally more cost-effective than advertising and often is a solution to limited marketing budgets."
Monday said that during recessionary markets, businesses are presented with the opportunity for developing a greater market share and/or repositioning themselves through aggressive media outreach.
"During hard economic times, the most successful entrepreneurs think outside the box," Monday says. "These are the times when, more than ever, businesses should want to reach their target market and separate themselves from their competition to get the competitive advantage in their market."
Monday & Associates offers PR services that provide clients with state-of-the-art technologies in the public relations industry that create strategic campaigns that have proven results. Services offered are identifying editorial opportunities on a regional, national or global level, media contacts relations, mass press release distribution, social media, press release development, television and broadcast appearances, secured editorial placements, event management, and Public Relations training and development.
Monday & Associates works with companies in many different industries to include: Financial, Sustainability, Professional Athletes, Real Estate, Luxury Brands, Hospitality, Restaurants, Medical and Technology. "I have the opportunity to see and learn about a lot of amazing businesses and in this tough economy it doesn't matter if it's a start up or a Fortune 50 - everyone is concerned about creating brand awareness and very little money to make it happen. That's were Monday & Associates comes in to help our clients. We have established PR Plans that provide a solution for businesses that is a proven return on investment and is cost effective, said Kimberly Monday."
Kimberly Monday has more than 15 years of experience in public relations and integrated marketing and is known for her out-of-the-box public relations campaigns. Monday has been recognized as a leading marketing visionary by numerous highly regarded publications. Learn more about Monday & Associates at http://www.mondayassociates.com .