Global PR Industry to Reach US$26.8 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Hi-Tech PR Industry. In the globalization era, PR stands to gain increased importance, as corporate reputation has become a major issue for several companies. The strength of the PR industry is fortified with a wide range of media platforms, along with development in citizen journalism, web blogging and social networking sites. Future growth of the industry will depend upon the role of PR firms in helping clients navigate though the rapidly changing media landscape, manage economic downturns and amass new business wins.

Hi-Tech PR Firms: A Global Outlook

Follow GIA on LinkedIn – Public Relations as an industry has dynamically evolved to be a vital part of present day political and business life. With image building being recognized as an essential part for the success of a business, public relations and related communications have come to play an indispensable role in the corporate sector. Through the usage of popular media such as radio, television and newspapers, PR firms have been traditionally engaged in promoting business and products of clients, so as to create a positive image among various potential consumers. Besides this, such firms are now also providing new services such as monitoring customer opinions expressed in social networking sites such as Twitter and Facebook, responding to negative comments, creating and posting blogs on critical issues on behalf of clients and creating videos on matters of customer interest to be shared on popular video sharing sites.

Like many other industries, the Hi-Tech PR industry is also excelling in leveraging the Internet for building long-standing relationships with clients. Such firms are capitalizing on the growing popularity of social media to create interest about products and services among consumers for future business growth of clients. In the global PR industry, specialist and independent PR companies are witnessing faster growth as compared to large agencies. In the US and the UK, which are the leading markets for communications spending, PR services have surpassed overall economic growth over the last decade. Further, in terms of service areas, the marketing and brand communications segment has played a major role in generating revenues for many PR agencies in these markets. In Europe, crisis management has also gained reasonable significance with the phenomenon of corporate restructuring occurring in the majority of the developed nations, as a result of the 2007-2009 economic recession.

With respect to emerging markets for PR, countries such as India and China are expected to witness sustained growth, partly driven by the growing democratization, liberalization, and globalization trends witnessed by these countries. MNCs in these nascent markets are therefore spending more to communicate with regulatory authorities, validate their authenticity to politicians, attract employees, connect with consumers and prove their standing with the capital markets.

The research report titled “Hi-Tech PR Firms: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Europe (Ireland, Italy, Russia and UK), and Asia-Pacific (Japan, China, and India). The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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