Here's the big marketing lesson: Give buyers what they want, not what you think they need!
Las Vegas (Vocus) February 27, 2009
Coaches, consultants and speakers and authors are losing money and wasting time when they make the number 1 marketing mistake, according to James Malinchak, who runs a 7-figure speaking, training, seminar and coaching business. Malinchak teaches people how to profit by speaking to the college market in his Millionaire Speaker Bootcamp.
"I often hear speakers say, 'I'm going to speak on 'X' topic because I really enjoy that topic.' That's a huge mistake!" said James Malinchak. "Let me explain by sharing a simple marketing lesson. The number one marketing mistake in any business is to first produce a product or create a service, then try to find buyers. Smart marketers and speakers look to see what the market is buying before creating products/services. Then, they package and title their speaking topics to match exactly what the market is buying. Then, they market, market and market those speaking topics like crazy to the buyers."
"Here's the big marketing lesson: Give buyers what they want, not what you think they need!" he said. "Don't think that just because you love your topic and title, those who have the money to book speakers will, too! It doesn't matter what you think they need, it only matters what they want to book!
"This one marketing lesson will revolutionize your entire career and make you a
ton of money if you're not too stubborn to implement it!"
Malinchak is offering five special reports at his website
- Free Special Report: ''Millionaire Speaker Secrets'' where you will learn the insider secrets to really making Big Money as speaker.
- Free Audio Download: ''Millionaire Speaker Secrets'' Over one-hour packed with quality content to show you how to go from scratch to over a million dollars as a speaker.
- Free Special Report: ''10 Deadly Speaker Marketing Mistakes'' Discover how to avoid these 10 business killers and market yourself like a pro ... even if you aren't.
- Free Subscription to my Big Money Speaker e-zine. Bi-weekly no-nonsense tips and tricks to get the fees you deserve, sell massive amounts of products, and live the life you have been dreaming of.
- Free Information on my Systems for Selling Your Products, Speaking at Colleges & Speaking for Businesses.
For more information about the Millionaire Speaker's Bootcamp, go to http://www.millionairespeakerbootcamp.com/promo .
About James Malinchak
From a small Pennsylvania steel-mill town, to self-made speaker millionaire in his 20's, James Malinchak is a true American success story whose unique speaker-marketing strategies has helped hundreds of speakers, coaches and consultants build successful speaking businesses. He runs a 7-figure speaking, training, seminar and coaching business.
He has delivered over 2,200 college, corporate & youth presentations worldwide for audiences ranging from 20 to 12,000, and has done so without the use of bureaus, without being famous, without any advanced academic degrees & without any speaker designations from any speaker associations.
Malinchak is the author of 16 books including ''Chicken Soup for the College Soul'' & the upcoming ''Chicken Soup for the Athlete's Soul.'' He has been profiled in numerous publications including Millionaire Blueprints.
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