Overit Media Acquires Portfolio PR Group, a Public Relations and Social Media Firm

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With the emergence of social media and today’s digitally focused marketing world, PR has gained strategic importance in amplifying a brand’s message. This agreement significantly strengthens both organizations’ abilities to represent Fortune 1000 brands and emerging companies at the local, state and national levels.

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Portfolio PR Group is an ideal partner with more than a decade of national work and the results to prove it. We are looking forward to this new phase of our agency. - Dan Dinsmore, CEO

Overit Media, a leading digital marketing agency, today announced the acquisition of Portfolio PR Group, the fastest growing public relations and social media firm in the Capital Region. The acquisition results in a comprehensive offering of public relations and social media to complement Overit Media’s existing services of marketing, design, motion graphics and video services. With the emergence of social media and today’s digitally focused marketing world, PR has gained strategic importance in amplifying a brand’s message. This agreement significantly strengthens both organizations’ abilities to represent Fortune 1000 brands and emerging companies at the local, state and national levels.

Nicole Messier, Portfolio’s CEO, and her team will lead media and analyst relations, social media campaign development and all strategic elements of content development and SEO for Overit. Terms of agreement will not be disclosed.

Overit works for national and local companies including Nickelodeon, Hill & Markes, Albany Medical Center, DeCrescente Distributing, CDPHP, Marvel Comics, and Garrett Hotel Group amongst others. Portfolio’s technology and consumer practices add eleven new clients from locations including Silicon Valley, Los Angeles, Seattle, Montana, Houston, New York and Boston. Together, the combined company will open Overit’s first California office. The acquisition brings Overit to a 32-person headcount.

The Portfolio PR brand will be transformed into Overit’s new public relations division, Overit PR, on January 1, 2012. Messier will join Overit’s senior management team and serve as managing director of the PR practice. Portfolio’s operations will be relocated from Saratoga Springs to Overit’s headquarters in Albany.

“There is a growing interest in the past few years of marketers using more public relations and social media to reach consumers and customers,” said Dan Dinsmore, president of Overit Media. “Companies want a firm to deliver performance, and without a comprehensive offering in web, marketing, design and media, you can’t truly measure the effects of a integrated campaign. Portfolio PR Group is an ideal partner with more than a decade of national work and the results to prove it. We are looking forward to this new phase of our agency.”

The combined companies will focus on providing a better, more comprehensive experience for clients interested in integration marketing communications. New investments will be made in Overit’s music and motion graphics units and Messier will oversee the expansion of a public/government affairs offering.

Overit will soon move its headquarters to the newly restored St. Teresa of Avila Church in the Helderberg neighborhood on New Scotland Avenue. The restored church provides office and conference space for Overit Media’s web, design, branding, marketing and PR divisions, and includes a full-service music and video studio with optimal acoustics.

“Our teams have been collaborating together on accounts for three years now, becoming an official part of the Overit brand seems like a natural evolution for Portfolio,” said Messier. “As clients consistently approach us to broaden our PR programs to include SEO, social media and brand messaging, we know Overit is the only partner who could help elevate our performance for our client’s. Now as a part of Overit we are inheriting a caliber of other services we couldn’t offer as a standalone agency.”

About Overit Media

Overit Media is a digital agency, founded in 1993, in Albany, NY as a means to provide the highest quality creative results that effectively transform visions into branded solutions. Overit remains true to that original philosophy: transform imagination and concepts into tangible, branded solutions that exceed expectations and move beyond potential. Overit helped national and international clients move beyond their visions with a balance of attentive service, high impact deliverables and superior communication.

About Portfolio PR Group

Portfolio PR Group is one of the fastest growing boutique public relations agencies in the U.S. focused on emerging technology, clean-tech and consumer companies. The firm’s CEO Nicole Messier is known throughout the technology and venture capital world for her results-driven blend of strategic programs and exceptional media relations. The PPRG team offers a full range of public relations services, both traditional media and analyst relations, social media campaigns, digital content creation, and now search marketing. Portfolio’s tech and consumer practices include technology and consumer clients from Silicon Valley, Los Angeles, Seattle, Houston, New York and Boston. Messier has been awarded by PR News “Top 15 PR People to Watch in 2009,” The Business Review’s 40 Under 40 in 2011 and the agency’s campaigns have won a host of industry awards for media relations and social media.

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