Reston, VA (PRWEB) September 27, 2012
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, has been featured in the sixth volume of the PR News Measurement Guidebook, a leading publication providing professional guidance on measuring the impact of public relations and tying communications efforts to business objectives.
PublicRelay’s article entitled “Cut Through the Noise to Track Key Influencers” provides effective strategies for focusing on the key people influencing an organization. Featured as the first article in the Media Relations chapter, PublicRelay’s paper introduces techniques that enable PR teams to more proactively influence coverage in both traditional and social media.
Co-authored by PublicRelay’s managing partners Eric Koefoot and Chris Bolster, the Guidebook article discusses three specific ways to better identify influencers:
1. Blending technology and human analysis to maximize ROI;
2. Using topically relevant influencer statistics to eliminate problems caused by generic scores; and
3. Redefining share of voice to focus efforts on the right channels and messages.
“We are proud that PublicRelay continues to lead the industry in thought leadership in media measurement and analytics” said PublicRelay Managing Partner, Chris Bolster. “This article presents a unique approach to influencer identification that our clients have found works very well in today’s fast-paced media environment.”
Accurate, actionable influencer statistics and information are an integral part of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
The PR News Measurement Guidebook is available on the PR News website in both hard-copy and electronic format. For more information, visit http://www.prnewsonline.com/store/
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com