RESTON, VA (PRWEB) April 09, 2013
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its communications and marketing suite with a Breaking News Engine.
This new feature of PublicRelay’s comprehensive monitoring and analytics solution enables organizations to stay on top of trending stories hot off the press. This near-real-time feed also means communications teams no longer have to worry about being caught off guard by bad news hitting off-hours or on a holiday. Instead, the Breaking News Engine delivers the pulse of the journalistic community on issues and topics that impact a company.
Working in conjunction with PublicRelay’s industry-expert analysts, the news engine can be customized to provide just the news that moves the needle for an organization. Unlike other solutions in the marketplace which disseminate a fire hose of information that can take hours just to interpret, PublicRelay’s system calms this flow of coverage based on filters that can be customized in innovative ways for each client.
Interfacing with PublicRelay’s comprehensive suite of action and sharing tools, the News Engine allows users to:
1. Identify and segment the critical stories based on innovative filters to minimize irrelevant coverage until PublicRelay analysts review the content;
2. Understand at a glance which pieces are being shared across syndicated outlets;
3. Escalate issues quickly to react to negative coverage or amplify positive articles.
“After working with communications teams in brand-name organizations nationwide, we listened and responded to the critical need for organizations to stay ahead of the news cycle” said PublicRelay Managing Partner, Eric Koefoot. “PublicRelay’s new feature provides a comprehensive safety net so teams do not get caught off guard and can react calmly and efficiently to a fast-paced media cycle.”
The new Breaking News Engine is an integral component of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com.