The integration of broadcast monitoring further solidifies PublicRelay’s position as the premier monitoring and measurement solution for smart PR and marketing professionals.
Reston, VA (PRWEB) July 19, 2012
PublicRelay, the transformative PR monitoring and analytics solution for communications professionals in the Fortune 500, government, and non-profit sectors, today introduced the expansion of its product services to include radio and TV broadcast monitoring and analytics.
This partnership with global media intelligence platform Critical Mention adds to PublicRelay’s existing online, print, and social media capabilities. The new TV and radio monitoring feature now gives users a broader set of relevant coverage in a powerful yet simple interface. As it does with other media channels, PublicRelay provides not only noise-free, relevant video/audio clips (with transcribed text), but also accurate message and tone analytics every day.
“Critical Mention captures 44 hours of video every minute – more than YouTube ingests during the same period– and PublicRelay provides editorial knowledge, filtering and high-touch service for organizations demanding superior data quality and news intelligence,” said Andrew Koeck, vice president of business developments and partnerships for Critical Mention. “We believe PublicRelay will make strong use of the Critical Mention API to further their impressive growth.”
PublicRelay’s broadcast monitoring and analytics seamlessly work with Critical Mention’s coverage capabilities, which captures television 24 hours a day from hundreds of sources, including international content from Canada, the United Kingdom, and the Middle East, and radio from across the top 50 U.S. markets.
“The integration of broadcast monitoring further solidifies PublicRelay’s position as the premier monitoring and measurement solution for smart PR and marketing professionals” PublicRelay Managing Partner Eric Koefoot stated. “Combined with PublicRelay’s market-leading suite of message, share-of-voice, and influencer analytics, customers can now enjoy single-point access to a 360-degree view of their issues, messages, and influencers and can rest assured that they will not get caught off guard.”
Broadcast monitoring is an integral part of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com
About Critical Mention
If it’s on TV, we’ve got it. Critical Mention is the clear leader in broadcast intelligence, with more than 1,200 clients and 4,000 desktops. The Critical Mention platform provides 24/7 blanket coverage of television and radio, capturing, digitizing and indexing in real-time 44 hours of live broadcast programming from more than 1,900 channels in all 210 U.S. DMAs and four continents every 60 seconds. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit http://www.criticalmention.com.