Reston, VA (PRWEB) November 12, 2013
PublicRelay, the transformative PR software solution for communications and marketing professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the launch of its proprietary Media Significance Score for ranking high-impact content.
The new Media Significance Score gives communications professionals a consistent, objective method to measure and compare the tone, prominence, and competitive position of their brand and messages in media coverage. This sophisticated metric incorporates message pick-up, position within coverage, prevalence of key topics, relative position vs. competitors, and media outlet power.
The score can also be used to measure campaign results over time – and in relation to the competition. And because PublicRelay’s dedicated analysts ensure only highly relevant content is included in the scoring, clients are assured of getting accurate, actionable metrics and executive-caliber reporting every time.
“PublicRelay is setting the bar higher for analysis and measurement, empowering companies to prove to the C-suite and management the impact of their strategy and outreach efforts,” said PublicRelay Managing Partner, Chris Bolster. “On top of that, the new metrics will improve teams’ ability to direct resources to achieve maximum impact.”
The Media Significance Score is a central component of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful and easiest to use media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com.