RESTON, VA (PRWEB) October 31, 2012
PublicRelay, the transformative PR software solution for communications professionals in Fortune 500 companies, the Federal government, and trade associations, today announced the expansion of its PR influencer suite with a new outlet prioritization and ranking tool.
The new outlet ranking feature allows communications teams to identify the top publications producing content specific to their issues, company or industry. Leveraging factors such as the publication’s reach, syndication and its impact on social media, the tool enables teams to immediately focus their efforts and time on influencer outreach that delivers the biggest impact and the highest ROI. With a single-click, users can access outlet profile and contact information and easily compile a list of the individuals at those outlets covering specific issues.
The new discovery tool also consolidates factors from the media and marketplace that together clearly identify and rank the key outlets impacting an organization. Some of the many relevant statistics reflected in the rankings include:
1. The frequency of coverage or postings
2. The influence of individuals writing for the publication
3. The offline and online reach and readership of the coverage
4. The depth of syndication of relevant content across media channels
“Complementing PublicRelay’s best-in-class influencer identification tool, the new outlet discovery and ranking solution enables communications teams to better focus and calibrate outreach efforts to key organizations” said PublicRelay Managing Partner, Chris Bolster. “Identifying the key publications affecting an organization and measuring the impact of outreach allows PR teams to prove the value and ROI of their PR campaigns.”
News outlet discovery and ranking is an integral component of PublicRelay's suite of monitoring and analytics services that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com