Horizon Pet Nutrition Introduces Pulsar, a Breakthrough Dietary Formulation Offered at an Unparalleled Price in the Marketplace

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Becomes the first pet food manufacturer to introduce pulses in an all life-stage grain free diet.

“We are very excited to be able to offer Pulsar®, with the choice of a single source quality protein (fish or chicken) and pulses, an unmatched combination in grain-free food”
-Jeff English, Co-Founder of Horizon Pet Nutrition

Horizon Pet Nutrition is proud to introduce a breakthrough in the grain free diet revolution that has been underway for several years, with Pulsar, making a debut in N. America, at specialty pet food stores this month, offering consumers real affordability for superior grain free pet food nutrition.

Grain free nutrition was a new advent to commercially produced pet foods about 7 years ago. When introduced, it embraced the core idea that grains were not historically a prominent component of dogs and cats ancestral diets. By replacing traditional grains with other carbohydrate alternatives such as potato and tapioca, it was believed to have created a new balanced, highly digestible, protein enriched diet. Since then, consumers have truly embraced the concept.

With Horizon Pet Nutrition’s launch of Legacy in 2006, they was the first to introduce peas and pea starch as an alternative to potato and tapioca to improve digestibility and reduce the glycemic index in a grain free diet for dogs. Since then, many of Horizon’s competitors have followed with the inclusion of peas as a key carbohydrate alternative.

The cornerstone of Horizon Pet Nutrition’s new line, Pulsar, introduces the incorporation of peas and lentils as the key carbohydrate and fiber source. The pulses, peas and lentils, provide an unmatched dietary source of low glycemic index carbohydrates, excellent antioxidant qualities and easily absorbed dietary fiber.

“Our philosophy (at Horizon Pet Nutrition) is to seek new combinations of exceptional ingredients to optimize pet nutrition and push the boundaries of dietary evolution,” states Jeff English, Co-Founder of Horizon Pet Nutrition. “This is an evolution we expect the pet food industry will follow, as it provides a high-quality, low GI grain-free diet, at an unparalleled price in the market.”

The really compelling aspect of Pulsar® is the price for consumers. Horizon Pet Nutrition is offering a high quality, innovative, grain free food at an unprecedented price point in specialty pet retail. The company has worked efficiently to peel away every ancillary cost in getting this food to market without ever compromising quality. Furthermore, Horizon has natural cost advantages given the manufacturing location in Saskatchewan. Since Horizon Pet Nutrition manufactures directly with state of the art equipment and source ingredients locally, they can ultimately produce the highest quality foods at the best possible prices. It’s a distinct advantage that will be passed on to consumers.

All animal lovers can now learn more about this new line at http://www.PulsarPetFood.com.

About Horizon Pet Nutrition

All Horizon Pet Nutrition food retains and preserves the key elements found in fresh, raw ingredients through lower temperature cooking. Horizon Pet Nutrition products are high in antioxidants, rich in animal protein, low in fat and balanced with superior fiber sources, which equates to a low glycemic attributes. A low glycemic diet has true health benefits for animal companions. For more information on low glycemic index, please visit http://www.commonsensehealth.com.

The Horizon Pet Nutrition team researches, develops, tests and manufactures all of its own products in a new state-of-the-art manufacturing facility in Saskatchewan – the heart of one of the highest quality Canadian agriculture districts.

By employing the highest standards for ingredient sourcing, adhering to strict quality and manufacturing control practices and operating in the clean northern Canadian environment, Horizon Pet Nutrition produces the best and most trusted products available today.

Horizon Pet Nutrition is dedicated to being a trusted supplier of premium pet food. Horizon’s owners and their committed employees are involved in all aspects of developing formulas, sourcing ingredients and manufacturing it’s own pet food. For more information, please visit http://www.HorizonPetFood.com.

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Emily Bond
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