We’re generating additional leads, but we also believe giving homebuyers the option to chat will appeal to those shoppers who might be reluctant to reach out by phone or email.
Atlanta, GA (PRWEB) September 27, 2012
PulteGroup, Inc., one of America’s largest homebuilders, has placed Contact At Once! live chat on Pulte Homes, Centex Homes, Del Webb, and Divosta Homes websites, making it easier than ever for online real estate shoppers to connect and schedule appointments in real-time. After a successful pilot on Pulte.com increased contacts by 25 percent, the company moved quickly to deploy chat across other web properties.
“Live chat is paying dividends for us in multiple ways,” says Julie Mynster, PulteGroup, Inc. Director of Consumer Engagement. “We’re generating additional leads, but we also believe giving homebuyers the option to chat will appeal to those shoppers who might be reluctant to reach out by phone or email.”
Shift Digital manages the program for PulteGroup, Inc. with a team of trained Real Estate chat consultants. “Consumers like having control over the buying process and want information instantaneously,” says Damon Henry, Shift Digital VP, Real Estate Vertical. “Our clients use live chat to facilitate conversations with online shoppers who prefer the immediacy, convenience and control of chat and texting.”
“We have consistently seen businesses increase connections with online shoppers by 25 percent or more by adding the Contact At Once! service,” says John Hanger, Contact At Once! president and CEO. “We’re happy to know that Pulte Homes is experiencing the same type of response and believe they will have a competitive advantage now that online shoppers are able to chat from their websites.”
About Contact At Once!
Contact At Once! pioneered the use of live chat and mobile text in real estate advertising, enabling home builders, brokers and agents to connect with 25 percent more online shoppers. Over 10,000 companies currently rely on Contact At Once! to do business with potential buyers and sellers. For more information about Contact At Once!, visit http://www.chatforrealestate.com.
PulteGroup, Inc., based in Bloomfield Hills, Mich., is one of America’s largest homebuilding companies with operations in approximately 60 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes and Del Webb, the company is one of the industry’s most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup conducts extensive research to provide homebuyers with innovative solutions and new homes designed for the way people actually live today. As the most awarded homebuilder in customer satisfaction, PulteGroup brands have consistently ranked among top homebuilders in third-party customer satisfaction studies.
About Shift Digital
Shift Digital combines experience and technology to power the most successful and cost-effective retail digital marketing programs in the automotive and real estate verticals. Our team has delivered OEM enterprise solutions to more than 7,000 global auto dealerships and over 1000 new home communities. Our unique agency model not only serves the retail channel with significant value, it provides our clients with increased marketing reach, consistency of brand messaging and financial dividend from our program solutions.