Punch TV Network is Redefining Urban America at its First Annual Upfront

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Punch TV Network introduces the concept of a new urban America at their 2012 first Annual Upfront. In doing so, Punch TV Network’s President and CEO, Joseph Collins, advances that American cities consist of an underserved demographic of affluent diverse and sophisticated individuals who are thirsty for edgy, unique, programming. Punch TV has developed its fall season to address the needs of this demographic and proposes never- before- used advertising strategy designed to overcome the problem of ad over-saturation.

Punch TV on the cutting edge of the urban American marketplace

Punch TV is redefining urban America

Punch TV excited to be the trend setters in the Urban American television marketplace. There is a new America that very few people understand and even fewer know how to tap into. But Punch TV has the answer.

Punch TV Network is redefining urban America at its first annual Upfront. Life was never easy in the busy and violent streets of South Central L.A. for Joseph E. Collins II, the Founder, President and Chief Executive Officer of Punch TV Network. Yet, rather than joining gangs and pursuing the entrepreneurial activities of the alternative economy, hardship honed Joseph’s independent spirit and sharpened the genius that was embedded in every single strand of his DNA. And now, that will, that determinism, and an uncanny ability to see things as they can be has manifested itself in Punch TV Network. Punch TV is an urban programming experience that brings together a unique type of programming that reflects the tastes, preferences, hues, and nationalities of the new urban American – a population that includes Caucasians, African Americans, Latinos, Asians, Native Americans and citizenry of mixed ethnicity’s.

But, Punch TV’s “differentness” transcends the fact that it targets an urban population that is psycho-graphically rather than demographically defined. Punch TV Network, like Joseph E. Collins II, its founder, embodies the spirit and soul of independent entertainment.

Launched on Wednesday, October 19, 2011, shortly after Columbus Day, Punch TV is, in many ways, also an explorer. Instead of spending the normal costs of $100 million to launch, Punch TV spent $10 million. Rather than launching by airing re-runs of popular and loved shows, Punch TV has 70% original programming. And now, Punch TV extends its originality even further as it introduces its Fall lineup of shows to prospective advertisers and/or their representatives.

Punch TV will be introducing a mere 17 of its roster of 36 new dramas, comedies, variety shows, talk shows, children’s shows, and inspirational entertainment on Friday, May 4, 2012 from 5:30 – 10:00 pm with a gala afterwards. The event will be well attended by a number of celebrities including Blair Underwood, Robert Townsend, Obba Babatundé, Damian Hall,Billy Dee Williams and many others.

Punch TV Network is proud to be sponsored in part by Pit Bull energy drink. Pit Bull, another trailblazer in its own right, is headquartered in the San Fernando Valley area of California, and is the only independent energy drink manufacturer/distributor in the nation as well as the only minority owned Beverage Company in the nation.

Punch TV Network, with a presence this Fall in more than 100 cities, does, indeed, personify the spirit of independent television. Punch TV! “Are you thirsty yet?”

For further information, about this event, contact Rachel Ramos at (562) 424-4597.

"Punch TV Network is the leader world leader in urban television. Founded in 2008 as television network for the underserved urban multicultural communities around the world."

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Rachel Ramos

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