PÜR The Complexion Authority™ Releases a Cannabis-Infused Skincare Line

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There has been much debate sparked in the beauty industry about the use of Cannabis in beauty. At PÜR™, the goal has always been to bring the public the hottest and most innovative products, with proven good-for-skin ingredients on the market. PÜR strives to educate consumers about ingredients they may be unfamiliar with, or do not fully understand and offers a helpful FAQ page on their website. And with the advent of PÜR’s Cannabis Collection, they wanted to ensure consumers were educated on which ingredients were chosen and why.

We’ve chosen the best ingredients and done the research to ensure that our customers receive the best of the best, without compromise

There has been much debate sparked in the beauty industry about the use of Cannabis in beauty. At PÜR™, the goal has always been to bring the public the hottest and most innovative products, with proven good-for-skin ingredients on the market. PÜR strives to educate consumers about ingredients they may be unfamiliar with, or do not fully understand and offers a helpful FAQ page on their website. And with the advent of PÜR’s Cannabis Collection, they wanted to ensure consumers were educated on which ingredients were chosen and why.

CBD, more than just a buzzword, is known to have impressive benefits for the skin when used in cosmetic and beauty products. The newest collection uses CBD and Hemp-extracted oils to help nourish and refresh the appearance of skin. But why Cannabis? In short, the desire for skin-wellness.

Tisha Thompson, Vice President of Marketing and Innovation at PÜR, said: “At PÜR, we have a saying called ‘makeup with a purpose’ and this collection takes that meaning to new heights with CBD and Hemp-infused formulas that help nourish and soothe the feel of your complexion for a look you’re sure to love!” “We’ve chosen the best ingredients and done the research to ensure that our customers receive the best of the best, without compromise.”

Here are a few facts to help you understand why PÜR chose to use Cannabis in their newest collection.

CBD– What is CBD?
Short for cannabidiol, CBD is an extraction from the Cannabis Sativa plant. CBD helps soothe dry skin and improve overall skin comfort.
What is Hemp Seed Oil?
Hemp Seed Oil is an oil extract from the seeds from the Hemp plant. When used in cosmetic products, this oil, which is rich in omega-3 fatty acids, helps soothe dry skin and improve skin comfort.

Meet the CBD Collection:
Hybrid Balm: CBD Hydrating Lip and Cheek Balm CBD- Deeply hydrate, nourish and soothe dry, cracked skin with this CBD-infused tinted lip and cheek balm that instantly perks up the complexion, delivering a natural flush of color to the lips and cheeks.
Hazy Daze: CBD Soothing Eye Cream 10mg CBD- A plant-powered, CBD-infused eye cream that helps provide vital moisture, reduces the appearance of fine line and wrinkles and minimizes the appearance of dark circles.
Hybrid Primer: CBD Hydrating Serum 25mg CBD- A CBD-infused primer featuring a superfruit blend to help prime skin for seamless makeup application.
Haze Mist: CBD Replenishing Facial Setting Spray 25mg CBD- A CBD-infused setting mist that instantly refreshes and hydrates all skin types with botanical extracts.
Skin Haze: CBD Glass Glow Skin Highlighter 10mg CBD- This CBD-infused serum helps minimize the look of pores and leaves behind a smooth, hydrated look for a luminous glass-like effect.
Meet the HEMP Collection:
No Filter: Blurring Photography Primer- Help boost radiance and improve uneven skin tone and texture with these color correcting primers.
Shades: Original, Rose Gold Glow, Bronze Glow
Extreme Visionary: 12-Piece Eyeshadow Palette with Hemp- A 12-piece eyeshadow palette that features blendable, silky smooth shades that range from beautiful soft pinks to warm peach tones that complement all skin tones.
Shop the entire collection at purcosmetics.com

About PÜR
Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!

Regarded globally as “The Complexion Authority™, PÜR™ offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skin care, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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Kaitlyn Cook
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