Los Angeles, CA (PRWEB) July 10, 2012
Pure Costumes, a popular online Halloween costumes store, has recently launched its newly optimized mobile site (http://www.purecostumes.com) to serve the needs of its customers on the go. Customers can now place orders using any smart phone device, such as iPhones, Android powered phones, Blackberry devices and Microsoft Mobile devices. The mobile website includes many of the same features found on Pure Costumes' desktop version of the website, but is presented in a more finger-friendly format.
Pulling up the mobile site is done automatically when the website is accessed on a mobile device. Customers are redirected by default to the new Pure Costumes mobile site when they load PureCostumes.com. If customers prefer the desktop format of the website, they will also have the capability to switch back to the original layout with a simple click.
The most notable difference between the two versions is the mobile site's extremely clean format. The simplicity of the mobile site eliminates the need to scroll and zoom excessively when browsing, which makes navigating and viewing products much easier on a mobile device. Other than the simplified appearance, Pure Costumes has opted to keep almost all of its features and capabilities. For example, customers are still able to see an item's availability when they select the desired size and/or color on the product's page. Customers can also still browse by age and gender or by costume theme and ideas. For those who are seeking the latest trends, Pure Costumes also includes a separate section for brand new Halloween costumes (here).
The launch of this mobile site allows Pure Costumes to expand its customer base and stay true to its mission of providing its customers with the best Halloween costumes shopping experience online. The mobile site sends a message to its customers that the company is aware of current trends and is embracing the way consumers are shopping today. Like all industries, technology plays an important role in the Halloween costumes industry and Pure Costumes is definitely aware of that. With the market constantly evolving, companies are constantly scrambling to stay up-to-date with consumer trends and behavior. With its new mobile site, Pure Costumes has taken steps to ensure that the company does not become obsolete in a world where more and more consumers are changing the way online purchases are made.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the company carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader.