Pure Home Explains Why the Future of Home Decor Requires a Social Trading Hub on the Web

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Life Defined by Color

Communication is the problem within the home decor industry and more advertising will not fix it, because consumers have permanently changed the way they start their buying process...

Seattle, WA (Vocus/PRWEB) January 19, 2011

A groundswell of change has occurred from the rapid growth of social media technologies, and the home decor market has lost its ability to effectively reach its consumers. Pure Home Corporation’s founder and CEO Barry Abraham has published an eBook that addresses the problems the home decor industry is facing, and how the industry can enter and participate in the new marketplace of ideas.

The eBook expresses to the executives of the home decor industry that their consumers now control the messages they hear, because they have become efficient at blocking traditional marketing efforts. Because of this power-shift, buyers expect to be free of institution and brand control. “Communication is the problem within the home decor industry and more advertising will not fix it, because consumers have permanently changed the way they start their buying process - online,” Abraham said.

According to the eBook, entitled “A Marketplace of Ideas: Why the Future of Home Decor Requires a Social Trading Hub on the Web,” consumers are seeking out platforms where they can create and share information. For the home decor industry such a platform has not existed, but Pure Home Corporation is in the process of launching their Inspir™ Contextual Search Engine. The platform allows borrowers to create and organize their home decor projects on the web, find contextually helpful product merchants, and share their finds and creations with their social network on Facebook. Through the Inspir™ Contextual Search Engine and other platforms like it, real problems that the consumer experiences will be solved, as well as saving them time and money. Customers become very loyal to the providers of this kind of solution platform.

Download your copy of “A Marketplace of Ideas” e-book here.

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.

For more information, visit the Pure Home web site at: http://www.purehome.com.
or
the Pure Home blog at: http://blog.purehome.com.

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