Pure Home Scores Another Microsoft Veteran, Chris Schindler Joins the Team to Direct Technology Innovations

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As Pure Home’s unique platform speeds toward an impending launch, the home decor startup has acquired Chris Schindler as their director of Technology Innovations. With over 15 years of experience in web technologies, Schindler is an ideal addition to Pure Home’s technological team.

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We are driving innovations that help people live the life they've dreamed of. Seeing those success stories in people’s homes, as a technologist and fellow homeowner, are what makes Pure Home a magic place to connect to people.

The groundbreaking technology to be released on Pure Home Corporation’s Inspir™ Contextual Search platform is poised to make a huge splash in the home decor and lifestyle DNA markets, but not without support from innovative leadership. As Pure Home’s unique platform speeds toward an impending launch, the home decor startup has acquired Chris Schindler as their director of Technology Innovations. PureHome.com’s Inspir™ Color selection assessment and increasing features and tools for DIY consumers will be available on the web in a matter of days.

With over 15 years of experience in web technologies, Chris Schindler is an ideal addition to Pure Home’s technological team. Having spent 10 years working for Microsoft, Chris has driven technological innovation and business results. From re-imagining the automotive search experience with MSN Autos, to partnering with top brand advertisers to produce record revenues and high customer satisfaction from engagement campaigns, Schindler has met and exceeded business goals. Chris led technical partner integration and VoiceXML runtime engine development for Microsoft’s Speech Server team, and developed innovative communication integration solutions for Unified Communications. In his final position for Microsoft’s Lync team, his leadership of the client platform team delivered investments which have been one of the key highlights of the 2010 release that drives one of Microsoft's largest growth businesses.

Schindler’s unique skill set and passion for people has placed him in the perfect position to manage and develop the innovative technology at Pure Home Corporation. “Chris has a great vision for getting us where we need to be,” said Barry Abraham, Founder and CEO of Pure Home. “He’s already been a major reason why we are in the final stages of preparation for launching our Beta. I’m looking forward to seeing where he takes our platform from here.”

"I am very excited to join the Pure Home team. We have an incredible opportunity to listen to and understand people’s lifestyles so we can connect them to the colors and products they love,” said Schindler. “We are driving innovations that help people live the life they've dreamed of. Seeing those success stories in people’s homes, as a technologist and fellow homeowner, are what makes Pure Home a magic place to connect to people."

About Pure Home:
Pure Home is a social trading hub for the home décor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their Contextual Search technology. Pure Home's breakthrough user experience provided on their unique social commerce site gives consumers greater confidence in their home décor decisions, while products from Pure Home's brand partners are available for algorithm-fueled recommendations to consumers. The breakthrough value proposition brought to the market by Pure Home's platform will result in the efficient balance of supply and demand in the home decor market. Unfiltered by the economics of scarcity and elevated by contextual matching, new markets and thousands of new customers will be opened to Pure Home's partner brands. For more information, visit the Pure Home web site at: http://www.purehome.com or the Pure Home blog at: http://blog.purehome.com.

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Amy Andrews
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