The Revolution of Full Spectrum Paint Colors from Pure Home

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Full spectrum paint is a more recent addition to the industry, and is made with genuine ingredients such as powdered minerals, which results in bolder, more luminous paint color. As part of their goal to transform the home decorating process, Pure Home Corporation will bring 200 full spectrum paint colors to DIY home decor consumers.

Our full spectrum colors are meant to bring the best possible product to our consumers, and to solve the problems they have been experiencing with color choice.

As part of their goal to transform the home decorating process, Pure Home Corporation will bring 200 full spectrum paint colors to DIY home decor consumers. Pure Home began working with national paint brands Benjamin Moore and Sherwin-Williams in mid-2010 to convert their 200 full spectrum color formulas into the larger brands’ paint products, providing consumers with national access to the high-quality paint colors.

Full spectrum paint is a more recent addition to the industry, and is made with genuine ingredients such as powdered minerals, which results in bolder, more luminous paint color. Grey shadows disappear, and the colors are not dulled like regular paints. Full spectrum paint is also generally thicker, requiring fewer coats of paint. The paint colors under Pure Home’s Inspir™ Color Standard are handcrafted, architectural paint colors that are designed to reflect the consumer’s style, mood, and lighting. This design is achieved from an old world method of mixing pigments to reveal a complex, highly-nuanced and multidimensional color. These colors are rooted in emotional context, and are profiled alongside any other home decor items that consumers may be looking for, such as carpeting, furniture, and home decor accessories.

The color palette creation platform on Pure Home’s social commerce website (launching in Q2 2011) will guide users through questions designed to provide paint colors that are contextually matched to their unique emotional and stylistic needs. “We’re setting a trend for a contextual, emotionally-based color selection process for DIY home decor enthusiasts,” said Barry Abraham, founder and CEO of Pure Home Corporation. “Our full spectrum colors are meant to bring the best possible product to our consumers, and to solve the problems they have been experiencing with color choice.”

Picking paint color is known across the industry to be the hardest part of the home decorating process. Pure Home Corporation has made it their mandate to make the color-selection process easier for the DIY consumer by producing paint color to their Inspir™ Color Standard. The home decor trading hub has been striving to create an industry standard for emotion- and mood-inspired paint color.

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their Contextual Search technology. Pure Home's breakthrough user experience provided on their unique social commerce site gives consumers greater confidence in their home decor decisions, while products from Pure Home's brand partners are available for algorithm-fueled recommendations to consumers. The breakthrough value proposition brought to the market by Pure Home's platform will result in the efficient balance of supply and demand in the home decor market. Unfiltered by the economics of scarcity and elevated by contextual matching, new markets and thousands of new customers will be opened to Pure Home's partner brands. For more information, visit the Pure Home web site at: http://www.purehome.com or the Pure Home blog at: http://blog.purehome.com.

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Amy Andrews
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