Pure Home’s Home Decor Marketplace Provides Unique Personalization

Pure Home’s social commerce trading hub launching early this year will provide merchants and brands with the unique opportunity to display and detail their products to target customers where their buying power lies - their emotions.

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“Consumers can see the things that relate to them and their project, but they can also search outside of that for anything remotely connected to their room’s style or colors.

Seattle, WA (Vocus/PRWEB) January 20, 2011

The contextual search engine launching from Pure Home Corporation will do much more than personalized matching of products to consumers and their home decor needs. Pure Home’s social commerce trading hub launching early this year will provide merchants and brands with the unique opportunity to display and detail their products to target customers where their buying power lies - their emotions.

Pure Home is creating a recommendation engine that is more in-depth and emotionally connected to consumers than Google or even Amazon, for the home decor industry. The marketplace that will be available from their social trading hub will require brands to define their products to the depth of mood, design style and more to match them to customers. Not only will users be given product highlights that are matched to them and their home decor project, but brands will also be able to upload products to the massive home decor search engine - where users can browse for products under simple qualifiers like color and style.

“Consumers can see the things that relate to them and their project, but they can also search outside of that for anything remotely connected to their room’s style or colors,” says Barry Abraham, Founder and CEO of Pure Home Corporation.

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.

For more information, visit the Pure Home web site at: http://www.purehome.com.
or
the Pure Home blog at: http://blog.purehome.com.

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