Without physical constraints, narrowly targeted goods and those that require significant floor or shelf space can be as economically attractive as the mainstream fare.
Seattle, WA (Vocus/PRWEB) January 28, 2011
The social commerce trading hub that Pure Home will be launching early this year will provide a targeted opportunity for niche product merchants to get ahead on the demand curve. Pure Home’s platform matches products to its users by using contextual data and search features - driving demand downstream to niche products. This process will create a simplified buying process for customers, as well as increasing sales and revenue for niche product carriers and brands of all kinds.
Niche product merchants will gain exposure to hundreds more interested customers per month - people that never would have found their products before. Because of Pure Home Corporation’s contextual trading and filtration of products, users will have a better buying experience online. Customers will also have an increased amount of personalized options to choose from, because niche merchants will not be held back by physical barriers.
Using the efficient economics of the online marketplace to aggregate a large and diverse inventory of even the lowest-demand products, the platform available through Pure Home eliminates most of the physical barriers that are impeding markets from offering unlimited selection. Companies with niche or mainstream products will no longer be limited by their shelf space and business hours - lowering storage and basic costs to merchants. “Without physical constraints, narrowly targeted goods and those that require significant floor or shelf space can be as economically attractive as the mainstream fare,” says Barry Abraham, Founder and CEO of Pure Home Corporation.
About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.
For more information, visit the Pure Home web site at: http://www.purehome.com
or
the Pure Home blog at: http://blog.purehome.com
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