PureCostumes.com Launches 4th Annual “31 Days of Halloween” Promotion to Feature Daily Deals on Halloween Costumes and Accessories

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For the fourth consecutive year, PureCostumes.com is running its “31 Days of Halloween” promotion throughout the entire month of October and will be featuring a Halloween costume or accessory at the discounted price of $10.31 each day.

Pure Costumes

Pure Costumes

PureCostumes.com, an online Halloween costumes (here) retailer, has decided to bring back its annual “31 Days of Halloween” promotion for Halloween 2012. Since 2009, the website has launched this promotion on the first day of October, letting it run for 31 days. The month-long campaign features daily Halloween costume and accessory deals at the discounted price of $10.31. Each day, the featured item goes live at approximately 12 a.m. (ET) and remains at $10.31 for 24 hours or until sold out.

The “31 Days of Halloween” campaign is the perfect tool for drawing consumers in. People often will bookmark the page and follow the daily deals. Even if customers are not interested in the featured item that day, they are bound to return the next day. Often, consumers also end up browsing the rest of the website to shop for other Halloween costumes and accessories. With a product catalog close to 5,000 products, PureCostumes.com appeals to many different types of consumers, including moms looking for deals on her children’s costumes (here) or young adults shopping for their next party outfit.

Historically, Pure Costume’s “31 Days of Halloween” promotion has attracted a high volume of consumer traffic onto the retailer’s website. The retailer expects that this year will be no different. With the economy still shaky, consumers are constantly looking for more ways to save money. In the past, many of the products that Pure Costumes featured for this promotion were retailing at more than $20. With such steep discounts, the retailer is confident that the month-long promotion will be a huge success again.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults (here), plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.

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Karen Dang
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