Los Angeles, CA (PRWEB) August 30, 2012
In an extremely innovative move, PureCostumes.com is taking its online Halloween costumes store into the mall. For the entire month of September and October, Pure Costumes will be setting up a kiosk at the Westfield Santa Anita Mall in Arcadia, California. Just minutes away from the heart of Los Angeles, the Westfield Santa Anita Mall attracts millions of shoppers each month. With this kind of exposure, Pure Costumes hopes to strengthen its local presence as a premier Halloween costumes retailer (here).
While many details about the Halloween costumes kiosk are still under wraps, it does appear that the kiosk’s aesthetic design and operations will be fairly simple. Ads and promotional images will run continuously on two large flat screens to attract those walking by. In addition, several iPad stations will be set up to allow customers to browse the PureCostumes.com online store and purchase items on the spot. Consumers will have the option of picking up their order at the mall or at the company’s South El Monte warehouse as early as the next day. If consumers prefer, they may also have their order shipped to them for a small surcharge. Shipped orders are guaranteed to arrive within 2 business days, as long as the shipping address is local.
By moving into a suburban mall near middle-class residential areas instead of a bustling city center such as Hollywood, Pure Costumes hopes to maintain its online reputation. The retailer continues to market itself as family-friendly and affordable, with a huge selection of high-quality costumes to choose from. Pure Costumes hopes to capture sales not just from individuals, but from the entire family by offering everything from toddler costumes (here) to adult costumes (here). With the demand for costumes becoming more year-round, Pure Costume believes in making affordable costumes more accessible within Los Angeles. The retailer has faith that this Halloween costumes kiosk will do just that.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.