PureCostumes.com Announces Its Top-Selling Halloween Costumes for the 2012 Halloween Season

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Purecostumes.com, an online retailer for Halloween costumes, is experiencing great success so far after expanding its online sales channels and offering new will-call pickup locations. With Halloween only a couple of weeks away, PureCostumes.com is reporting its top selling categories thus far.

Pure Costumes

Pure Costumes

Halloween costumes (here) continue to be in high demand this season amidst a shaky economy. According to the National Retail Federation (NRF), Halloween spending is expected to reach $8.0 billion this year. Over at PureCostumes.com, sales are at an all time high with Halloween just two weeks away. While other retailers are reporting superhero costumes (here) as their top selling category, PureCostumes.com is pulling in surprising high sales from other categories, ranging from the typical to the hard-to-find.

Currently, Pure Costumes’ hottest sellers are its ninja costumes (here). Ninja costumes have been extremely popular in recent years, particularly amongst boys. PureCostumes.com reports that in this category, the Stealth Ninja Child Costume is the number one seller again this season, even though it is not a new item. With popular children’s television shows like Ninjago and Teenage Mutant Ninja Turtles, it seems that parents have been scrambling to purchase ninja costumes for their children.

Another big category for Pure Costumes this year is the Nascar license. This hot 2012 release is gaining a lot of attention from Nascar fans and people who don’t know much about Nascar. With their stylish designs and celebrity race-car driver endorsements, the Nascar costumes (here) have been a huge hit. PureCostumes.com’s sales indicate that the Kyle Busch Toddler Costume and the Danica Patrick Adult Costume are top favorites amongst its customers.

The top costume category for women this October seems to be fairytale costumes (here). With major costume manufacturers designing new styles each season, sexy fairytale costumes continue to gain popularity each year. These days, classic fairytale costumes are revamped into racier versions with intricate details. Many styles even come complete with matching accessories, which appeals to shoppers for the convenience it offers. PureCostumes.com reports that the Dark Red Riding Hood Adult Costume and Tinkerbell Adult Costume by California Costume Collections are its best sellers for this category.

Animal costumes (here) are also a big seller for Pure Costumes this month. Many animal costume styles have taken on a new spin, becoming much more fashionable and resulting in fun and feminine designs. These costumes are especially popular amongst females, from young girls to adult women. So far, PureCostumes.com has been receiving a large amount of orders and inquiries for its Furry Fox Toddler Costume and its Sweet Raccoon Toddler Costume, making these two items the most popular in its category.

Lastly, classic costumes seem to be making a huge comeback this year. Classic costumes include traditional themes like pirates, witches, vampires and grim reapers. With new designs across the board for Halloween 2012, PureCostumes.com reports that classic costumes continue to be solid sellers, especially amongst groups who are looking to dress similarly.

With only two weeks left in the season, PureCostumes.com is keeping close watch of its sales trends for the season. With the numbers fluctuating daily, it’s a tight race to see which categories and costumes will be the big winners for the 2012 Halloween season.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the company carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.

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Karen Dang
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