Licensed Halloween Costume Sales Increase Significantly at PureCostumes.com Due to Hollywood Movie Box Office Hits Affecting Costume Trends

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PureCostumes.com has recently increased the number of licensed Halloween costumes it carries due to growing consumer demand for costumes from popular Hollywood movie box office hits.

Pure Costumes

Pure Costumes

It’s a well known fact that that Halloween costume trends have always been dictated by pop culture and current events. In recent years, however, PureCostumes.com has found that the mainstream media’s influence on the Halloween costumes industry has become even stronger. In particular, the success of licensed costumes is often reflected by the franchise’s success in mainstream channels. As a result, PureCostumes.com has had to expand its line of licensed costumes in order to meet consumer demands for Halloween 2012.

The online retailer notes that the most popular Halloween costumes (here) are often derived from movies where characters are dressed in very discernible outfits. The more “obvious” a character’s outfit is, the more popular that costume will be. With that said, it’s no surprise that superhero movies often generate the most buzz within the Halloween costumes industry. With plenty of superhero box office hits this year, PureCostumes.com believes that superhero costumes (here) will be amongst the top sellers this year. With that belief, the retailer is now carrying costumes from major movie licenses such as the Avengers, Dark Knight Rises, and the Amazing Spider-Man.

PureCostumes.com also continues to carry licensed costumes from classic movies that have been best sellers in past years. These lines include costumes from Grease, Harry Potter, Breakfast at Tiffany’s, several classic Disney films, and more. The retailer does not intend on discontinuing any of these lines, as they’ve proven to be bestselling costumes year after year. In fact, PureCostumes.com plans on adding more costumes from classic films (here) and has already taken steps to do so. The retailer now carries costumes from Beetlejuice and Elvira, as well as costumes from popular classic shows such as the Three Stooges and Gilligan’s Island.

This aggressive direction towards branded and licensed costumes is part of PureCostumes.com’s strategic growth plan. The company has grown exponentially in the past couple of years, and strives to continue this growth pattern, even during a weak economy. By aggressively expanding its product catalog, it hopes to maintain its status as a leading online Halloween costumes retailer.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.

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Karen Dang
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