PureCostumes.com Experiences Marketing Success with its Mardi Gras Mask Giveaway

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Online Halloween costumes and accessories retailer, PureCostumes.com, has taken an increasingly aggressive direction in its marketing campaigns for 2013. After ending its five week Mardi Gras mask giveaway promotion, PureCostumes.com reports excellent results and positive customer feedback.

Pure Costumes

Pure Costumes

For Halloween costumes and accessories website, PureCostumes.com (here), encouraging sales year-round always poses as a challenge due to the seasonal nature of its merchandise. In previous years, PureCostumes.com has learned that by providing a wide and varied product selection and taking advantage of holidays throughout the year, such as Mardi Gras, the retailer is able to increase sales during the off season. For 2013, PureCostumes.com is taking it one step further by amping up its marketing campaigns and promotions. With many competitors offering percentage discounts, Pure Costumes opted to stand out from the crowd by offering a five-week Mardi Gras Mask (here) Giveaway. As a result, the internet retailer experienced an increased flow of website traffic, particularly with its Mardi Gras product pages. In addition, the retailer also experienced increased sales, even with non-Mardi Gras products.

With Mardi Gras being a nationally celebrated holiday for many age groups, PureCostumes.com recognized early on that expanding its product line to serve this market would provide positive growth for its business. Not only is the product line a great fit for its main offering of Halloween costumes, it also helps generate sales beyond the typical Halloween season. In order to make this area of its business successful, PureCostumes.com has spent previous years building its catalog to include an assortment of traditional Mardi Gras masks and more modern and artistic masquerade masks (here). In addition to catering towards a large female audience, the retailer has also recognized a demand for stylish and masculine men’s masquerade masks (here), and has increased its offering of men’s masks significantly for 2013. With such a strong catalog, Pure Costumes wanted to be more aggressive this Mardi Gras season with its Mardi Gras Mask Giveaway.

This promotion began on January 14, 2013 and was scheduled for five weeks. In order to achieve positive results, PureCostumes.com utilized its social media channels including its blog, Facebook and Twitter to market its promotion. With an established following on these channels, the result was an increase in website traffic from customers looking for masquerade masks. Many customers taking advantage of the five-week promotion purchased several masks to receive the free mask with their purchase. As a result, PureCostumes.com experienced increased sales during a time that’s relatively slow for many other costume retailers.

As the rest of the year continues to carry on, PureCostumes.com plans to look for new ways to engage consumers and encourage sales through the use of unique marketing campaigns. More giveaways, discounts, and other promotions are expected to be seen from Pure Costumes in its constant effort to be the best Halloween costume retailer on the market.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults (here), plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at http://www.purecostumes.com.

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Karen Dang
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