Sofia the First Costumes Pre-Orders Soar on

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As continues to stay on top of the latest costume trends, the Halloween costumes website makes new Sofia the First costumes available for pre-order. Due to strong positive feedback, the retailer expects this license to be among the most popular Halloween products for 2013.

Pure Costumes

Pure Costumes recently revealed many new 2013 products on its website, adding to its already large product catalog. By launching the 2013 pre-orders earlier in the year, the online retailer is able to receive feedback regarding its new items and better gauge Halloween market trends. Like every year, Hollywood films, television shows, and pop music trends seem to be the major influences for Halloween costumes. Unsurprisingly, the retailer has already found that several new licenses seem to be coveted by shoppers.

In particular, there has been plenty of attention and demand for the new Sofia the First costumes and accessories (here). This Disney series premiered in 2012 and with themes focused on princesses and fairytales, the show has quickly become a favorite among toddler girls. As a result, top Halloween costumes manufacturer, Disguise, Inc., quickly jumped on the opportunity to obtain the license and is currently producing costumes and accessories for the animated show.

Although the entire line of Sofia the First costumes and accessories is not scheduled to arrive until later this year, has already received plenty of inquiries and pre-orders. With Pure Costume’s pre-order option, the website has been able to eliminate the stress that many consumers experience during the Halloween season due to sold-out items. With Halloween still months away, parents have been placing orders as early March to ensure that they will receive their toddler costumes (here).

Pure Costumes is predicting that the entire line of Sofia the First products will be a hit for the 2013 Halloween season. Like other toddler princess costumes, the retailer also expects this line to continue to be popular year-round as holiday or birthday gifts. With the show’s breakthrough success and positive feedback has experienced, these new licensed costumes may become one of the most popular styles of the year.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories,wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at

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Karen Dang
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