PureDepth™ Announces New U.S. Patent for Multi-View Displays

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PureDepth, Inc., the creator of Multi-Layer Display (MLD) technology and a leader in new visualization experiences, today announced that the United States has allowed another of the company’s application patents. Patent number 10/528,334, with a priority date of September 20, 2002, covers the use of a multi-view display to allow people at different viewing angles to see different images.

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Whether making the in-car experience safer and more pleasurable or making the collaborative gaming experience more dynamic, our technology has a broad variety of uses across multiple industries. We’re excited to work with our OEM partners to bring these cutting-edge applications to market.

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PureDepth, Inc., the creator of Multi-Layer Display (MLD) technology and a leader in new visualization experiences, today announced that the United States has allowed another of the company’s application patents. Patent number 10/528,334, with a priority date of September 20, 2002, covers the use of a multi-view display to allow people at different viewing angles to see different images.

The newly allowed patent has a wide array of potential applications in areas including in-car navigation and entertainment systems, gaming, security and public information displays. For example, this technology could be used in a car’s dashboard to display navigation information to the driver while showing movies or other entertainment content to the passenger, an application multiple car companies have already begun using or announced plans to use. The technology could also be used for ATM machines so that a person directly in front of the machine can see the data on screen, while a person standing off to the side can view promotional video. The patent, which is the latest addition to PureDepth’s international intellectual property portfolio of more than 150 patents allowed, granted and in application, covers a variety of displays, including single-layer displays and MLDs.

“PureDepth’s mission has always been to provide the most useful, lifelike visualization experience possible and this patent is a further demonstration of the ways our technology can improve people’s lives by increasing both productivity and enjoyment,” said PureDepth CEO Andy Wood. “Whether making the in-car experience safer and more pleasurable or making the collaborative gaming experience more dynamic, our technology has a broad variety of uses across multiple industries. We’re excited to work with our OEM partners to bring these cutting-edge applications to market.”

PureDepth’s MLD technology offers 3-D-like imagery without the need for special glasses. By providing real depth, instead of a simulation, PureDepth’s technology delivers the most lifelike and most useful visual experience ever available without negative side effects like headaches and dizziness. The capabilities of MLD also include providing brilliant alerts, high-contrast viewing, intense colors and real depth, revolutionizing the way people view data, images, video and other content.

About PureDepth PureDepth (http://www.puredepth.com) is an innovative technology company transforming the visual display experience by delivering award-winning MLD technology. Backed by 86 approved patents and more than 66 pending patents, this breakthrough in visualization is the first display technology that provides Actual DepthTM. The Company has a license agreement with Sanyo Corporation (NASDAQ: SANYY) in Japan, a worldwide licensing agreement with International Game Technology (NYSE: IGT) and business opportunities in broad consumer markets. Founded in 1999, the Company has offices in Auckland, New Zealand and Tokyo, Japan.

CONTACT:
Zac Rivera
Maloney & Fox for Pure Depth
+1 646 356 8312

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