Customers Need Better Communication, Not Choice, And Pure Home Shows Vendors How

Pure Home has discovered that the root problem between supply and demand in the home decor industry is what economists call an asymmetric flow in communication.

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Seattle, WA (Vocus/PRWEB) December 09, 2010

Color is central to all home decor projects, in addition to defining and expressing an individual’s personality. Home decor consumers for years have experienced communication roadblocks when they approach vendors for advice on applying color to their design projects.

Pure Home, a new social commerce site that is launching soon, has discovered that the root problem between supply and demand in the home decor industry is what economists call an asymmetric flow in communication. This asymmetric flow occurs when the needs of consumers for information - such as proper color choice and product coordination - don’t align with the understanding or needs of suppliers. Pure Home has a unique tool that the company will launch in early 2011 that intends to bridge this communication gap.

Buyers and sellers want (and need) tools that solve this chronic problem and bridge the communication gap to connect with each other in new ways. The color selection process offered at Pure Home solves this chronic problem, because the tool involves moods, emotions, and many different styles in the color-selection process. This tool is also the only one of its kind to be made available on the web. Pure Home Corporation’s contextual vendor and product-matching system makes connections with people and products more interesting, varied, and frequent, and therefore has good potential for wide-scale adoption. Furthermore, such technologies spread virally, as existing participants recruit new people (buyers and sellers) to join them in “their” marketplace of ideas.

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.

For more information, visit the Pure Home web site at: http://www.purehome.com.

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