Pure Home Announces the Opening of Their Online Marketplace

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Pure Home has opened up their exclusive home decor marketplace to allow brands the opportunity to join the platform and gain access to thousands of new customers online.

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Better Color, Better Living

“We’re really excited about what our marketplace is going to do for our brand partners...Long-tail brands especially will have an opportunity to catch up to the more well-known brands in the industry by joining our platform.

After over six years of development, Pure Home has finally launched an early version of their social commerce web platform! Their intent is to transform the home decor industry by providing an easy, fun, and professionally-inspired process for people to decorate their living spaces. As part of that transformative process, they have opened up their exclusive home decor marketplace to allow brands the opportunity to join the platform and gain access to thousands of new customers.

Although the marketplace is open for submissions, Pure Home is limiting the amount of brands in each category to provide narrowed matches and search results for users. This will also maintain pricing levels and margins to create a cost-effective, exclusive marketplace for brands.

The marketplace at PureHome.com is a versatile place where users can browse and shop hundreds of products for their home, add their favorite products to their Design Studio, create a custom color palette based on a product, and get all of the details about that piece. Brands benefit from a presence on Pure Home’s marketplace because their products will be seen by thousands of users of the site’s innovative home decor inspiration and design tools.

“We’re really excited about what our marketplace is going to do for our brand partners,” said Founder and CEO Barry Abraham. “Long-tail brands especially will have an opportunity to catch up to the more well-known brands in the industry by joining our platform.”

Pure Home Corporation is now accepting brand submissions for their marketplace in an effort to bring thousands more quality home decor products to their users, while supporting the struggling brands in the home decor industry. The marketplace is open for submissions from brands that design and manufacture furniture, rugs, flooring, lighting, and home decor accessories. Pure Home wants to feature everything needed for a complete interior design experience, from floor to ceiling, to simplify the decorating experience for their customers. Home decor brands and manufacturers are encouraged to contact Pure Home if interested in joining the marketplace in a timely fashion to secure a spot before their category fills up!

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their Contextual Search technology. Pure Home's breakthrough user experience provided on their unique social commerce site gives consumers greater confidence in their home decor decisions, while products from Pure Home's brand partners are available for algorithm-fueled recommendations to consumers. The breakthrough value proposition brought to the market by Pure Home's platform will result in the efficient balance of supply and demand in the home decor market. Unfiltered by the economics of scarcity and elevated by contextual matching, new markets and thousands of new customers will be opened to Pure Home's partner brands. For more information, visit the Pure Home web site at: http://www.purehome.com or the Pure Home blog at: http://blog.purehome.com.

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Amy Andrews
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