Seattle, WA (Vocus/PRWEB) January 13, 2011
The Internet has opened the door to limitless amounts of information, and has allowed for the tracking of consumer patterns and tastes for product merchants in ways never seen before. Unfortunately, endless information comes at the cost of information clutter online, better known as search noise. Pure Home Corporation has realized the need for organization and emotional context to create a search platform within the home decor market, which will clean up the clutter and deliver personalized information to customers.
The contextual search platform at Pure Home is specifically designed to engage the user through verbal, visual, and emotional expression to create a three-dimensional online experience that returns personalized search results to its users. Search engines and online retailers recognize the home decor market as three-dimensional, but they are creating a one-dimensional user experience that is costing brands and merchants resources. Contextual search platforms like the one available at PureHome.com create the necessary three-dimensional user experience by screening and elevating products that are contextually relevant to the consumer to filter search noise.
“Contextual recommendations boost customer satisfaction by connecting consumers with products that are more right for them than the broad-appeal found by popular search engines or at their local retailer,” said Barry Abraham, Founder and CEO of Pure Home Corporation.
Pure Home’s contextual marketplace platform will allow brands to profile their products in an advanced and buyer-targeted way that helps consumers better browse and shop products. The recommendation engine is fueled by these product profiles, and introduces products from both big brands and niche suppliers to matched customers. Pure Home Corporation’s marketplace will bring to light smaller and geographically-constrained brands, leveling out the demand curve.
About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.
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