Stop Wasting Valuable Resources on Advertising - Pure Home Shares an Alternative

Pure Home Corporation, a new social commerce site on the web, is helping merchants and providers of home decor products realize that traditional one-way interruptive advertising is a pit of wasted resources.

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Technology breakthroughs and the growth of the Web have opened tremendous opportunities to reach niche buyers directly with targeted messages and products, which cost a fraction of what traditional advertising costs.

Seattle, WA (Vocus/PRWEB) December 14, 2010

This may be hard to hear, but do you realize that nobody cares about your company or even your product? Pure Home Corporation, a new social commerce site on the web, is helping merchants and providers of home decor products realize that traditional one-way interruptive advertising is a pit of wasted resources. However with a story to tell about how their product solves real problems for real people, companies can have their story repeated online at no cost.

With the upcoming launch in early 2011 of their social trading hub on the Web, Pure Home Corporation plans to help home decor brands and merchants use their ‘voice’ online more effectively through the targeted recommendation platforms now available through Pure Home’s patent-pending technology. Companies can now publish interesting content on the Web, content that consumers want to know, and will share with their social communities for free. This is a welcome substitute - particularly for niche product providers - from spending thousands on low-ROI advertising or begging the mainstream media to tell a company’s story.

The majority of home decor suppliers offer products that reside in a single category, such as paint or flooring, causing a waste of resources when companies advertise in the old ways - newspapers, radio, TV, direct mail, etc. According to Pure Home, technology breakthroughs and the growth of the Web have opened tremendous opportunities to reach niche buyers directly with targeted messages and products, which cost a fraction of what traditional advertising costs.

About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand - unfiltered by the economics of scarcity, and elevated by contextual matching - opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.

For more information, visit the Pure Home web site at: http://www.purehome.com.

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