Los Angeles, CA (PRWEB) September 18, 2013
PureSexyCostumes.com has made great leaps this year in regards to its online marketing campaigns. After having introduced its very own customer loyalty rewards program last month, the sexy costumes and lingerie retailer continues to increase its marketing efforts this month by launching an e-mail newsletter campaign. E-mail marketing remains to be one of the most efficient forms of online marketing today, providing a low-cost form of communication with a high return on investment. Having tested an e-mail newsletter campaign with its sister site earlier this month, PureSexy has been able to see the positive impact that has been made due to this simple marketing tool. Now that PureSexyCostumes.com will begin to send out a newsletter of its own, the website expects to generate an increase in exposure, traffic, and sales in time for this year’s Halloween season.
Although PureSexy Costumes is a relatively new business, the company has already compiled an extensive opt-in subscription list of customers who are eager to receive correspondences from the website. Now that it has been able to establish the proper channels and tools, PureSexyCostumes.com will begin to utilize e-mail marketing to communicate company news with its customer base. With Halloween just on the horizon, PureSexy Costumes plans to use e-mail marketing as its main channel for announcing new products for the year, letting customers know what they can expect from its selection this season. In addition, the website will offer exclusive promotions and discounts through its e-mail newsletter to generate additional sales on its sexy costumes and lingerie all year round. Lastly, PureSexy Costumes will tie in its social media activity by promoting special content and contests to its newsletter subscribers. In doing so, PureSexyCostumes.com will be able to fully integrate its marketing efforts across several channels to deliver to customers a cohesive message about its brand.
Now that PureSexyCostumes.com has greatly expanded its marketing efforts across multiple channels, the retailer will be able to have more of a competitive edge in the industry. The website already distinguishes itself from its competitors by having a much more visually appealing design and more user-friendly navigation in comparison to its competitors. With a focus on generating content that is synonymous with the brand’s identity, PureSexy Costumes will be able to further differentiate itself in the industry. As the business continues to grow, the company will continue to shape its brand and strengthen communication with its customers to become a top online destination for sexy adult costumes and lingerie.
About Pure Sexy Costumes
Pure Sexy Costumes is an online, one-stop shop for sexy Halloween costumes, lingerie and accessories. By forging strong relationships with manufacturers, the online costume retailer has been able to provide an extensive selection from top brands to provide great value without sacrificing quality. Pure Sexy Costumes combines an unrivaled selection of quality products with superb customer service to provide the best sexy Halloween costume and lingerie shopping experience possible. More information can be found at http://www.puresexycostumes.com.