“Through our research, we found that women were not adverse to energy products; they just wanted them on their own terms,” said PureStart Energy Founder and CEO Cygnarowicz.
Mars, PA (PRWEB) September 29, 2010
For years the caffeine-laden energy drink market has been driven by men, while women have been put off by its unnatural, at times even harmful, image. Pittsburgh-based entrepreneur Ron Cygnarowicz, determined to reach out to this underserved demographic, summoned a team of experts to design an energy product that would give women what they want: an all-natural, restorative, vitalizing boost without caffeine, artificial sweeteners, carbs, calories and that jittery feeling. The result: PureStart Energy.
“Through our research, we found that women were not adverse to energy products; they just wanted them on their own terms,” said PureStart Founder and CEO Cygnarowicz. “When we surveyed women about what they would be inclined to use, they provided a road map to a product delivering a light, natural energy boost that also supports mental clarity. What’s more, they wanted a product that they could trust would be beneficial to their health.”
Cygnarowicz, a tech entrepreneur with a background in neuroscience, formed a team consisting of medical doctors, pharmacists, a Ph.D. in nutrition and a clinical researcher to formulate such a product. Their research resulted in PureStart Energy, a blend of vitamins, amino acids, minerals, natural enzymes, Ginkgo biloba, ginseng and even natural thermogenics like the spice cinnamon. This proprietary formula delivers hours of natural energy while supporting mental focus and memory.
It delivers this healthful boost in a vegetarian capsule that is easy to swallow, lacks preservatives, flavorings and artificial sweeteners. It is also calorie- and carbohydrate-free, all of which are characteristics appealing to women.
PureStart Energy was launched quietly online in June of 2010 and now has a growing customer base across the United States. Ninety percent of its sales are to women.
According to one PureStart Energy customer, Carol of San Diego, Calif., “I am a middle-aged woman with three young kids. I have noticed over the years that my energy levels are not what they used to be and I have also noticed that I am becoming more forgetful. A friend introduced me to PureStart Energy and I have been taking it for about two months. Right away I noticed I had a bounce back in my step and it really does help with focus and memory.”
Cygnarowicz added that anyone interested in taking energy supplements should first consult with their physician.
For more information about PureStart Energy, visit http://www.purestartenergy.com.