VDP Web Launches Online PURLs with Free Trial

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JFM Concepts is proud to announce the addition of online and on-demand PURLs as part of their industry leading VDP Web® platform. Commercial printers, marketers, and agencies are now able to launch PURL campaigns without annual license fees, contracts, minimums or set up charges.

Our experience with agencies and commercial printers in developing national campaigns for their clients, both large and small, gave us the unique insight to create the perfect tool

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Companies wishing to conduct PURL campaigns have been burdened by long term contracts, minimums, high setup and license fees, software and design limitations, and heavy training requirements. Businesses can now execute the most versatile PURL campaigns on the market using the new VDP Web® Online service without these limitations.

"Our experience with agencies and commercial printers in developing national campaigns for their clients, both large and small, gave us the unique insight to create the perfect tool," says James Michelson, managing partner. "We have taken every key feature our clients have asked for in the execution of PURL campaigns over the past five years and incorporated them into the most powerful and flexible platform possible with the easiest interface on the market." The power and flexibility of the platform translates into significant production savings. Using this application, a campaign that required eight hours to develop can now be completed in twenty minutes. This time savings finally makes it practical to add PURLs to smaller marketing campaigns with limited budgets.

VDP Web is specifically designed to support PURL providers. Reseller and Enterprise accounts can easily setup an unlimited number of clients as sub-accounts with permissions-based access. Enterprise accounts include a fully brandable interface at no additional charge. Using a simple form, anyone can customize the interface with a logo, contact information and even assign a vanity URL for client access. Enterprise accounts also enjoy a powerful Web Services API and complimentary PURLs for self promotion.

VDP Web Online is the ideal tool for firms to use as the centerpiece of cross media efforts and has all of the features needed to build and manage complete campaigns. PURLs, personalized landing pages with surveys and opt-ins, and world class reporting are available using simple, web based tools. Users can create landing pages with variable text, images, links, video and sound. There are no workflows or templates to limit design or functionality. Easy to use content wizards allow users to rapidly build and deploy fully functional micro sites while still allowing maximum design control. Use PURLs in both print and email direct marketing to help drive response and provide detailed tracking for documented Return on Investment (ROI).

A free fourteen day trial is available at http://www.vdpweb.com.

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JAMES MICHELSON
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