We looked at what was being sold and realized that the market is very much geared toward selling a practical product and thereby sacrificing style
New York, NY (PRWEB) January 4, 2008
Purse Angels LLC, a New York-based seller of purse hooks to the retail and wholesale markets, announces the launch of its new collection, now available on the Purse Angels website. The company's aim is to provide a chic solution to the common problem of not having a place to put a purse at a bar or restaurant. Their line of purse hooks is modern and versatile, with designs that will match any bag.
The options for storing a bag when dining out are frustrating and familiar: women can hang it on the back of a chair, where it can fall off; they can hold it in their lap, which is awkward and uncomfortable; or they can put it on the floor, where it gets dirty or even stepped-on. Enter the Purse Angel--every handbag-lover's new best friend. Women can simply attach their Purse Angel to the edge of the table or bar top, hang their purse from it, and not worry about it for the rest of the meal. Handbags are kept safe and out of the way, off the floor and away from potential pickpockets. Purse Angels are even great for hair and nail salons, and just about anywhere else women need a place to put their purse.
The core philosophy behind Purse Angels is the marriage of form and function. "We looked at what was being sold and realized that the market is very much geared toward selling a practical product and thereby sacrificing style," says Purse Angels president and co-founder Stefanie Lindskog. "It has been our goal to offer a line of purse hooks that are functional but also attractive. We see the purse hook as a purse accessory--a piece of jewelry--that should be every bit as beautiful as the purse you hang on it, and our Purse Angels accomplish that. The reaction I get when women see our purse hooks in action is overwhelming. They think it's a brilliant idea and want to know where they can get one."
Purse Angels are available in five styles whose names pay homage to the rich artistic traditions of Italy's great cities: Roma, Venezia, Verona, Milano and Firenze. They are available with either a gold or silver frame and a black, clear or amber crystal center surrounded by twelve white rhinestones. At 3 ½ inches long and only 1.3 ounces, these purse hooks are small and light enough to fit into any purse, yet sturdy enough to support the heaviest of totes (up to 30 lbs). The rubber pad on the underside of the hook's decorative base prevents slipping and allows the Purse Angel to be used on any surface, wood, glass, stone, metal, etc. Purse Angels retail online for $24.99 and can be ordered at http://www.PurseAngels.com.