Pursuit Introduces New Brand Identity

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New Positioning Reflects Commitment to Driving Sales & Marketing Efficiency

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Pursuit (http://www.pursuit-solutions.com), a provider of innovative and customized technology and services for sales and marketing organizations, today unveiled its new brand positioning and visual identity to better reflect the organization.

“Last year was a transformative year for Pursuit. We merged with technology company ThoughtShift, Inc., and conducted a private round of funding for the development of our sales and marketing technology platform ClearSky. We harnessed this momentum to develop our new positioning in 2012 and created a brand that is refreshing and energizing to our clients and customers,” said Steve Robinson, Partner, Sales & Marketing Operations.

The Company’s new brand positioning reflects its commitment to communication, efficiency, and achieving desired outcomes. The logo represents the V-shaped formation that boosts the efficiency and range of flying birds, particularly over long routes. This configuration also improves their communications and overcomes their natural blind spots. The Company believes this formation is symbolic to its approach in achieving desired outcomes for any project.

About Pursuit
Pursuit provides sales and marketing optimization solutions for life sciences, financial services and B2B organizations. Specializing in innovative, customized technology and services, Pursuit offers the ClearSky platform, Consulting, Analytics, and Technology Services. Pursuit is headquartered in New Jersey with offices in Boston, MA and Irvine, CA. For more information, visit http://www.pursuit-solutions.com.

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Steve Robinson
Pursuit
908-876-0040
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