Identifying and managing influencers will enable MetroPCS to better fit their marketing communications to customers’ varying interests and levels of engagement, and as a result increase the return on investment on marketing campaigns
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Dallas, TX (PRWEB) March 19, 2012
Pursway announced today a partnership with MetroPCS Communications, Inc. that it has been selected to help enhance its customer engagement and acquisition program through the use of Pursway’s Influencer Marketing Management (“IMM”) software platform and related marketing consulting services.
“After working with Pursway for a year on several marketing programs, Pursway’s software has consistently identified key influencers and their followers within our customer base,” said James Sartain, Vice President, Strategy & Analytics, MetroPCS. “As a company that already enjoys strong word-of-mouth marketing, identifying and catering to an influencer customer’s specific level of interest in MetroPCS’ products and services provides additional leverage in our marketing programs to reach more potential customers.”
Consumers today are influenced by the people they know as much as any marketing message. Pursway’s IMM solution enables organizations to identify customers that influence their friends’ and families’ purchase behavior.
“We are excited to add MetroPCS to our growing list of marquee customers seeking to maximize the effectiveness of their marketing spend through influencer marketing,” said Elery Pfeffer, CEO of Pursway. “Identifying and managing influencers will enable MetroPCS to better fit their marketing communications to customers’ varying interests and levels of engagement, and as a result increase the return on investment on marketing campaigns.”
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA (SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2011, MetroPCS had over 9.3 million subscribers. For more information please visit http://www.metropcs.com.
Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers’ purchasing decisions. Using Pursway’s big data analytical solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts. http://www.pursway.com