Subscriber Base in the Global Push-to-Talk (PTT) Communication Technology Market to Reach 748 Million by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on Push-to-Talk (PTT) Communication Technology. PTT Communication Technology is forecast to showcase a robust growth in the near future, with growing adoption of 3G technology and the resulting increases in gaming, video, music and other multimedia service opportunities.

Push-To-Talk Technology: A Global Outlook

Follow us on LinkedIn – A simple yet potent communication technology, push-to-talk, has over the years earned a reputation of being a truly value added voice-based communication service, largely because of its ability to allow cellular subscribers to communicate without having to dial the destination number. The technology is expected to find huge uptake among the younger mobile subscriber base given their tendency to maintain closer social communication ties. Growth in the global push-to-talk technology market is led predominantly by increased customer demand for customized, and personalized services, a trend that is largely influenced by service provider’s push to popularize IP enabled services, such as, instant messaging, video telephony, file sharing, location based services and PTT.

Key reasons figured for the robust potential exhibited by PTT communications are the hard-to-overlook advantages offered in the form of low cost and convenience. Changing perception of PTT from being just a stay-in-touch communication option for youngsters and teenagers, to an efficient business tool is also positively benefiting the market. Enhanced Push-to-Talk (PTT) services, such as, Push-to-Video, Push-to-Voice Portal, and Push-to-Voicemail (collectively called PTX), among others, promise to increase the service appeal of PTT technology, and thereby expand the total addressable market size. Corporate Small and Medium Enterprises (SME), and industries such as manufacturing, transportation, media, healthcare and public safety, are expected to emerge into major users of the PTT service in future.

However, despite the growing market clamor over the Push-to-Talk (PTT) technology, skepticism prevails over the pragmatic realization of the technology’s real benefits, with some industry observers opining that the technology’s push by mobile carriers is purely a means to differentiate service offerings. Several bottlenecks in the technology’s implementation and deployment have been responsible for feeding the prevailing skepticism, with the two major drawbacks being interoperability, and standardization.

The research report titled “Push-To-Talk Technology: A Global Outlook” announced by Global Industry Analysts, Inc.,, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the market highlights latest market trends & issues and major challenges and provides a detailed overview of the underlying technology. Discussion on the industry’s regional markets are amply detailed with unbiased research commentary and punctuated with a number of fact-rich market data tables designed to provide the reader a rudimentary understanding of the prevailing market climate. Markets briefly synopsized to offer the reader a prelude to regional dynamics, include US, Europe, Latin America and Asia-Pacific. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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