Rapleaf Hosts Second-Annual Personalization Summit this Thursday

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Over 200 CEOs, Founders and Execs from industry leading organizations will come together to discuss Personalization in today's world as it relates to business, technology and society.

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Our goal is to bring together thought leaders and innovators for a discussion and some friendly debate around this buzz word of Personalization. What's brought us to where we are today and where are we headed?

Following the success of last year's event, the Personalization Summit hosted by Rapleaf is back this Thursday, April 19th, for its second consecutive year to bring together 200 of the top executives, experts, influencers, and other thought leaders with a vested interest in personalization of today’s world. This one-day discussion will take place at Mission Bay Conference Center in San Francisco.

As Personalization redefines itself in businesses, technology and society today, it’s important to realize just how we moved from a one size fits all marketing strategy back to that 1-to-1 customer experience; how to adapt to the new environment, and how to stay current, given the constantly evolving tools and technologies. Co-hosted with Deloitte, the invite-only event will consist of interactive panel discussions from industry-leading organizations, and will explore the benefits and implications of personalization, privacy, customer segmentation and more. As people begin to expect more personal and meaningful interactions from the brands and services they use, how can businesses effectively communicate 1-to-1 with customers on a mass scale? The Summit will address various topics as they relate to personalization, including: Email Marketing, Big-Data, Audience Building, Display Advertising, Privacy, Innovation and Customer Loyalty.

Attendees will learn and discuss with fellow participants the latest initiatives and technologies currently being addressed, new business models, data strategies, and what’s still yet to come.

This year’s speakers feature thought leaders from companies, including: salesforce.com, WordPress, comScore, Acxiom, BrightRoll, Exelate, WhatCounts, Sailthru, AdRoll, Bizo, Reputation.com, Hootsuite, Gilt Groupe, Inflection, Collective Intellect, Care.com, AdRoll, OpenSky, Tru-Signal, and more.

The event will be streaming live (http://www.personalizationsummit2012.com) for those unable to attend and follow @rapleaf and #PzS12 on twitter for live updates. For more information, check out the 2012 Personalization Summit website: http://www.personalizationsummit2012.com

The Personalization Summit is hosted by Rapleaf & LiveRamp and sponsored by Deloitte, x.commerce, Webtrends, The David All Group, WhatCounts, SailThru, Tru-Signal, and pii2012.

About Rapleaf: Rapleaf provides real-time actionable data on email addresses to help you better understand what your subscribers look like. With instant insight, businesses can segment subscriber lists, send tailored deals and offers, and give customers a more relevant experience – online and off.

About LiveRamp: LiveRamp onboards offline information to bring your existing CRM database online. The LiveRamp platform helps marketing with CRM Retargeting and helps data companies onboard their offline data into anonymous cookies.

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Caitlin MacDonald
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