QlikTech and Atex Sign Global OEM Agreement to Deliver Greater Business Intelligence to Media Companies

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As a result of the OEM agreement, Atex is introducing Analytix, a business intelligence solution built upon the QlikView platform, to more than 400 Atex advertising customers across the world. The agreement will help media companies improve their visibility of critical business data, such as circulation and advertising sales performance. Media companies will be able to manage their digital content better and thereby improve their relationships with customers and advertisers. The software's intuitive and easy to use interface makes it ideal for all users, from business analysts to advertising and customer service staff.

QlikTech, the world's fastest-growing Business Intelligence software vendor according to IDC, today announced a global OEM agreement with Atex, the leading provider of software solutions and services to the global media industry. Through this OEM agreement QlikView will be available to more than 400 Atex advertising customers across the world.

Publishers risk damaging relationships with their audiences every time they market to them incorrectly. In such a competitive environment as media, and in a climate where the push to digital is so strong, it is essential that media companies have a good grasp of business data and can use it to benefit themselves, their customers and advertisers.

QlikTech's award-winning business analysis solution, QlikView, presents this data visually, making it easy to spot correlations and trends. This allows Atex to build a data analysis solution, called Analytix, which allows publishers to make informed and intelligent decisions on advertising and circulation data. Thanks to QlikView, Atex Analytix is easy to learn, easy to use and adaptable. Unlike traditional business intelligence applications, Atex Analytix requires no technical knowledge and its intuitive user interface is easy to learn, putting better, more accurate business information into the hands of decision makers. The Atex Analytix information is memory-resident, making data inquiries fast and easy to manipulate. Viewing past and present data in multiple views allows future forecasting to be as accurate as possible.

Peter Joseph, Atex Global Marketing and Communications Manager, said: "A core focus of ours is helping traditional print customers deliver content on mobile and online broadcast platforms. In fact we're really encouraging a 'web first' business model. QlikTech really helps us because it demonstrates the potential and value of digital media to the publisher. The software works the way your mind works to make associations of data from any source for accurate and actionable information. It is so intuitive and easy to use. It is not just a tool for the business analyst, but advertising and customer service staff too."

Peter McQuade, vice president of alliances for QlikTech, said: "This is an extremely significant partnership for us. Not just in terms of the global reach, but the fact that QlikView has proven to be well suited to the media industry. Readership, circulation and advertising data is useless unless you can visualize it easily. Once you have a good grasp of the data you have the ability to identify how you can offer an improved proposition for both readers and advertisers."

About QlikTech
QlikTech's flagship product, QlikView, simplifies analysis for everyone. QlikView works the way your mind works - making associations by connecting data from many sources in a few clicks. This patented in-memory association technology brings fast results and better decision making to a wide range of customers and industries. QlikView is intuitive to learn, simple to modify and can be deployed in less than a week.

Named the world's fastest-growing Business Intelligence software vendor by IDC, QlikTech has more than 9,700 customers in 90 countries and more than 500 partners worldwide. QlikTech was founded in Lund, Sweden and is headquartered in Radnor, PA (USA) with direct operations throughout Europe and the Americas. QlikTech offers a fully functional, free trial of QlikView and a 30-day money-back guarantee. For more information, please visit http://www.qlikview.com.

About Atex
Atex is a leading provider of software solutions and services to the global media industry. With a 35-year history of continuous innovation and commitment to quality, Atex has created the largest digital advertising and editorial content management and multimedia software delivery capability in the world. The company has nearly $1 billion USD worth of software installed worldwide and supports in excess of 800 customers in more than 40 countries, directly and via its established managed services offering. In addition to its significant R&D investment, Atex partners with world-leading complementary solutions providers to enhance integration and Web services development. Providing professional, long-term support through a global network of strategically located regional offices, Atex is headquartered in Reading, UK, and may be found on the Web at http://www.atex.com.

Atex is a registered trademark of Atex Group Ltd. All other brands or products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

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Estera Hayes
Full Circle Communications
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