QR Code usage has been rising and it’s wise for any small business owner to jump on board now before getting left behind by the competition
Tres Cantos, Madrid (PRWEB) November 30, 2011
“Internet Business How To”, an Internet Marketing company specialized on SEO, SEM, Google+ and Internet Marketing strategies and services, just released their new “Quick QR Code” Generator software and related video/text training series on QR Codes for Local and Small Businesses. During the pre-launch and beta test phase both products will be available for free.
One of the ways a small business can market itself better both offline and online is by using QR codes. Although, currently quite new to business owners and customers, QR Code usage has been rising and it’s wise for any small business owner to jump on board now before getting left behind by the competition.
What are QR Codes?
Quick response codes, commonly known as QR Codes are similar to the barcodes we find on physical products and buy at supermarkets, such as a box of cereal or bottle of shampoo. While regular barcodes are scanned by barcode readers at the till, QR Codes can be scanned by mobile phones and most importantly direct the person scanning to an offline or online destination.
For example, a mobile user can scan a QR Code and be directed to a phone number, a SMS, a website, an online video on YouTube, a social media page on Twitter, Facebook or Foursquare, an image on Flickr etc. QR Codes give both business owners and their customers a wide and exciting range of experiences than just a regular bar code.
Business owners are provided with creative and high conversion marketing strategies, while customers get quick and easy interaction with brands and businesses through the convenience of their mobile phone.
The first thing is to decide how QR Codes can fit into the existing marketing strategy and the best ways to integrate QR Codes into the specific of business marketing strategy. For example, a restaurant would have a more entertaining QR Code marketing campaign than a funeral parlor or a lawyer would.
One also needs to decide where to direct QR Code scanners in a manner that is appropriate to the specific business. So while a restaurant could direct customers to a coupon landing page, a lawyer would direct clients to his online resume or profile.
The final part is to place the QR Code in the most appropriate location that current and potential clients are most likely to notice it. This could be on newspapers, magazines, business cards, promotional material, storefront windows etc.
5 Common mistakes business owners make when using QR Codes and how to avoid them
1. Not having a clearly defined campaign strategy.
Often business owners will jump ahead of themselves, print a few QR Codes, stick them somewhere and hope something happens. Yet for QR Codes to be effective, they must be the end result of a well thought overall strategy that is based on plenty of market research.
2. Not testing QR Codes
A surprising mistake business owners make is not testing their codes. Although QR Codes are free to generate, media ads are paid for so if a code is faulty, one will have wasted a lot of money on the ads.
3. Not having mobile-friendly website or landing page.
It’s a shame to invest time and resources into a QR Code campaign yet not optimize the website for mobile users. If mobile customers land on a page that they have difficulty viewing, they will hit the cancel button and forget about the site.
4. Not implementing a tracking system
Most offline business owners are not used to tracking their marketing campaigns because most offline marketing methods cannot be tracked. However QR Codes are computer generated so they can be tracked. Without a tracking system, a business is unable to monitor which codes are working best and if they are achieving the desired campaign goals.
5. Using long urls
One of the mistakes business owners make when generating QR Codes is using long website address URLs. The result is that when someone scans the code, their mobile browser finds it difficult to open that address. The best way to handle long URLs is to use link shorteners like bit.ly or owl.ly.
These and other related topics are covered in the Video and text series “QR Codes for Local and Small Businesses”recently published by “Internet Business How To?”, an Internet Marketing company specialized on SEO, SEM, Google+ and Internet Marketing strategies and services. In this video series “Internet Business How To?”, offers free advice on how to get started with implementing QR Codes in their Marketing strategies.
The following topics are covered in the Video/Text series:
- QR CODE 101 for Small Businesses & Challenges Every Small Business Owner Needs To Be Aware Of
- 5 Common mistakes business owners make when using QR Codes and how to avoid them
- 2 Fun and exciting ways to use QR codes to market a small business
- 4 tips on How to make QR Codes even more user friendly
- 25 Interesting ways small business owners are using QR Codes
- Benefits of using QR Codes to market small businesses
- Essential tools to jumpstart QR Code Marketing
- Why companies need Mobile friendly websites for QR Code
- How QR Codes can help a small business build their social media presence
- How to build an email list using QR Codes
- How to create a value-driven QR Code customer experience.
- How to create different QR Codes for different campaigns
- 8 Places to place QR Code for small businesses
- Practical ways to market a small business with QR Codes
Additionally, “Internet Business How To?” is giving away a downloadable software that allows generating QR codes, ready to use any business marketing campaign.
“Internet Business How To?” - http://internetbusiness-howto.com/ - and its owner, Andre W. Klein, invite businesses and any interested person to read the new guides and download the new “Quick QR Code” Generator software for free during the pre-launch/and beta test period .
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