(PRWEB) March 18, 2014
Q Scores, the recognized industry standard for measuring the appeal of television programs, released its latest television program report on Friday, March 14th.
The report is done on a quarterly basis measuring current viewer satisfaction and commitment to keep watching the shows. Q Scores measures all of the primetime shows on the five broadcast networks, about 100 syndicated programs and 140 regularly scheduled series on the major cable networks.
“Our major objective is to measure the current viewer strength of the shows and their ability to hold onto their core viewers and keep them satisfied,” says Henry Schafer, executive vice president of Q Scores. “Our program appeal and viewer commitment metrics are key indicators for advertising impact and for compatible program scheduling.”
Each show in the report is profiled across 50 demographic segments. For advertisers, it can help determine the most cost-effective way to get in front of the right audience and have the right impact. For programmers, Q Scores measures the qualitative/attitudinal dimension via viewer reaction to a series of favorability and emotional connection questions.
“Do viewers like what they’re seeing? Are they satisfied? Are they bonding with the shows for the long-term? We’re measuring impact for both the programmers, advertisers and media buyers,” says Schafer. “Interested parties can be full-service subscribers on a contractual basis or purchase individual show data as well as key demographic ranking reports.”
For more information, visit http://www.qscores.com/Web/Broadcast-Cable-and-Syndicated-Programs.aspx. Rather speak to someone at Q Scores on the phone about your specific needs? Call Henry Schafer at 1-516-365-7979.
About Q Scores
Q Scores is the recognized standard for measuring the appeal of licensed properties, personalities, brands, characters and programs. Q Scores metrics identify the most enthusiastic and emotionally connected consumers of a personality, character or licensed property, program, or brand. Derived from our data collection model of the Favorites Concept, Q Scores metrics are an important predictor of greater consumer involvement. Understanding how these consumers are impacted, enables clients to make the most informed decisions regarding their marketing, advertising, and media efforts.
Each Q Scores category in our databases provides a wide variety of demographics for pinpointing target consumer appeal across age, gender, household income, market size, region, race, ethnicity, presence of children and other key characteristics. We offer a variety of custom research options for more precise target market analyses.
In addition to providing consistently accurate and reliable data, our top level staff has the experience and expertise to analyze and interpret the information relative to clients’ specific needs. We are readily available by phone or email to guide our clients with our unmatched and unbiased counsel and analytical support.