Understanding Google's Quality Score: Live Webcast at Search Marketing Now, February 18

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Educational webcast explores Google's Quality Score, Wednesday, February 18 at 1:00 PM EST

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Understanding Google's Quality Score

Search and online marketers will gain insight into just how Google's Quality Score works, in an educational webcast "Understanding Google's Quality Score," hosted by Search Marketing Now and sponsored by Marin Software.

The webcast will be presented Wednesday, February 18, at 1 PM Eastern Standard Time and will feature Addie Conner, Director of Search Marketing for Course Advisor, Inc. Registration is free and is open at Search Marketing Now.

Quality Score is important for search rankings. Marketers know it's important. -- but many just aren't sure how it works, or how to get a high Quality Score.

And since Google doesn't reveal the exact formula of calculating Quality Score, marketers have some deciphering to do in order to succeed.

This webcast, will look at the history behind Google's Quality Score as well as some of the more common myths and misconceptions. For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative to maximize keywords in my ads and on landing pages? Does Dynamic Keyword Insertion (DKI) help or hurt my Quality Score? If I restructure my account to improve my Quality Score, will that delete the account history?

Find out what goes into Quality Score, and why understanding Quality Score is critical to the success of your PPC campaign.

This webcast is sponsored by Marin Software. Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Marin's has over 100 clients, including Razorfish (Nasdaq: MSFT) and ZipRealty (Nasdaq: ZIPR) and Cobalt Group. Marin's clients manage over $250 million of annualized paid search spend. In October 2008, Marin won ClickZ's 2008 Marketing Excellence Award for Best Search Management Application. Marin is backed by Benchmark Capital and Amicus Capital.

About Search Marketing Now:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX West (Santa Clara, February 10-12), SMX Search Analytics (Toronto, March 31 - April 1)Advanced (Seattle, June 2-3) and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell

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