QualitySolicitors will change people’s expectations in accessing legal services and make it easy, enjoyable even, to simply call in whilst out shopping and discuss their legal issue.
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(PRWeb UK) May 27, 2010
The next generation of legal services has launched, with the opening of 15 branches of a new High Street 'superbrand', QualitySolicitors.
The openings signal the establishment of a groundbreaking new High Street legal services brand which is set to shake up the UK High Street, and fight the predicted future dominance of supermarket legal services.
In an unprecedented move, QualitySolicitors has chosen over 200 high quality law firms across the UK, the first phase of whom are today launching and re-branding under the QualitySolicitors name. New branches include Bristol, Portishead, Hove, Brighton, Pudsey, Preston, Bradford, Easingwold, Leicester, Wigan, Beverley, Hull, Peterborough, Colchester. And 35 more branches are set to launch by the end of August.
The move will, for the first time, see the development of a national recognised legal brand sitting alongside the banks, opticians and fashion stores in the UK’s high streets. “What the legal market is desperately missing is a recognisable, customer service focused, national brand - a ‘household name’ - that people can rely on without having to spend hours researching and choosing between dozens of local law firms," said QualitySolictors CEO and barrister, Craig Holt.
QualitySolicitors, which hitherto was an online legal services provider, QualitySolictors.com, plan to open branches in every major town and city within 12 months. The new branches will include locations in major shopping centres and have uniformed customer care staff, extended opening hours, free initial consultations and a range of fixed fee services.
The move is designed to head off the threat to independent High Street firms, posed by major retailers, like supermarkets, who will soon be able to enter the legal market, creating a so-called 'Tesco Law' legal market.
“Already the likes of the Co-op and Halifax are starting to offer legal services," says Holt. "They view the legal market as ’easy pickings’ because of the traditional, stuffy image of a law firm. QualitySolicitors' new network of branches will blow that perception away. We can do everything they can do in a customer service sense – only better, because our branches are real law firms not supermarkets or banks playing at it.”
Many have predicted that “Tesco Law” will signal the end for independent law firms but QualitySolicitors are confident their move will provide stiff competition for these big brands. "Few expected lawyers themselves to create this next generation of legal service but that is exactly what QualitySolicitors provides."
"In the future", says Holt, “going to QualitySolicitors for legal matters will be as familiar and as easy as going to an opticians for an eye test or Thomas Cook for a holiday. QualitySolicitors will change people’s expectations in accessing legal services and make it easy, enjoyable even, to simply call in whilst out shopping and discuss their legal issue. Our down to earth, plain speaking service promises no hidden costs, free initial advice, direct lawyer contact details and a guaranteed same day response to all customers’ calls and email. This is just the start of a series of innovations that will totally change people’s experience of using a law firm”.
All QualitySolicitors branches are run by an existing local law firm – with some firms rebranding their existing offices and others opening purpose built branches in town and city centre locations. “Which local law firm is chosen to become a particular area’s QualitySolicitors firm”, says Holt, “is decided by comparing feedback on each firm from the people that really matter – the public. That is the reason for our tagline – ‘Chosen by you’”.
Professor Stephen Mayson, Director of the Legal Services Policy Institute, described the QualitySolicitors move as a “game changer...that could leave traditional law firms wondering where their business has gone”.
Managing Partner of one of the first new QualitySolicitors branches, QualitySolicitors Burroughs Day in Bristol, John Baden-Daintree said, “Creating the first ‘household name’ national legal brand is an exciting development for the UK’s high streets and will fundamentally transform the legal market”.
There will be a series of high profile openings of the branches in the coming days, see below - which will be open to the local public to attend, with stars such as X-factor finalists Stacey Solomon and Laura White, and Hollyoaks’ actress Emma Rigby appearing.
For further information please contact:
Simon Whittam @ Onshore Media
on: 01752 823414 or 078 0241 6420
Or Dawn Bebe on 07831 790416
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