In a global marketplace, Main Street now runs through every city in the world. Clear global communication and access to information is critical for every business
Portland, Oregon (PRWEB) January 9, 2009
Growing concern about the US economy dominates both headlines and conversations at home as Americans from Wall Street to Main Street discuss the financial crisis. To best address these growing anxieties, Maxim Global Wealth Advisors, financial advisors to American expats and global citizens, recently launched its new Website to provide an increased level of service and information to its clients worldwide. Portland-based Quango, an independent, full-service graphic design agency, was brought in for an interactive Website redesign. Quango crafted a new search-optimized Web presence that is readily syndicatable, sharable, Web 2.0 friendly with regards to blogging and social networking, and now includes a self-sufficient content management system.
An International Main Street
"In a global marketplace, Main Street now runs through every city in the world. Clear global communication and access to information is critical for every business," says Dave Anolik, Chief Creative Officer of Quango. "Maxim needed a much brawnier site, with expanded search-optimized content and capabilities to manage the anticipated escalation in activity."
Expats needed a space to interact with the Maxim team and to exchange thoughts, suggestions and experiences with their community-at-large. To make the most of Maxim services and knowledge, Quango analyzed Maxim's online presence, and then created a new Website repositioning the firm to align with their expanded vision. The process included market diagnostics, design, programming and content development. To meet the sharp increase in demand, Quango designed and developed a more robust site, integrating multiple technologies to meet stated business goals. The new site is easily navigable, content-driven, search-engine optimized for Web 2.0 and contains two interactive features to strengthen Maxim's connection to expats who may have felt otherwise isolated.
A Source For Leadership
"Wealth management for American citizens in a global economy is a complex process, requiring highly specialized resources and support for interlocking domestic and international finances," says Andrew Fisher, president of Maxim Global Wealth Advisors. "Anticipating a surge in demand, we wanted to create awareness as a one-of-a-kind business solution and our unique position as an industry Thought Leader."
Creating An Expat Community
Quango's redesign of the Maxim site finely tunes the firm's ability to connect and interact with its focused audience. The addition of a blog and Knowledge Library strengthens Maxim's position as a vital source of financial expertise, keeping expats informed of financial developments and important deadlines at home. These components work in tandem to create a community for far-flung Americans to connect with each other and the Maxim team. Quango designed both interactive tools to support self-sufficient posting capabilities, so Maxim can easily update articles and information on their site. A newly created database enables Maxim to collect comprehensive metrics, as well.
Ready For Change
"Design is both a visual and strategic endeavor. We understood Maxim's vision and created an integrated solution that ensures they'll be prepared for the changes to come", says Anolik. "The redesigned site connects Maxim to its audience not only as the foremost global wealth advisor, but as an interactive community, as well."
Founded in Portland, Oregon in 2000, Quango is an independent, full-service graphic design agency specializing in creative branding, marketing and interactive solutions. Serving a primarily high-tech clientele, Quango also provides creative and strategic marketing services for clients in such diverse industries as outdoor goods and apparel, music, entertainment, coffee and corporate training. Quango has been ranked among the 50 Best Small Companies to Work for in Oregon for three years running by Oregon Business Magazine. Its clients include Adidas, MTV, Portland Jazz Festival, Seagate, Sharp and Sony. Find out more about Quango at: http://quangoinc.com
Maxim Global Wealth Advisors is an independent investment advisor to families in the United States and abroad. As Cross-Border specialists, Maxim assists American expats living in the Netherlands, and other countries, in navigating the complexities of managing wealth across international borders. Maxim manages globally-oriented investment programs with an emphasis on discipline and tax-efficiency and combines this with personalized retirement planning and financial advice aimed at helping clients make intelligent financial decisions. Find out more about Maxim Global Wealth Advisors at http://www.maximadvisors.com
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