AccurateLeads Reveals the Benefits of Integrating Direct Mail and QR Codes

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The popularity of mobile devices has created a trendy marketing opportunity for businesses to connect with consumers on the go. A simple QR (Quick Response) code along with a direct mail piece can do wonders in helping increase response rates and drive in new business.

Direct Mail QR Code
More consumers crave instant information, responses and updates via their various devices.

The success and surge of Quick Response (QR) codes is closely linked to the growth of smartphone users. A recent study by comScore revealed 51% percent of Americans now use smartphones, and in the month of June alone 14 million mobile device users scanned a QR code. Mobile bar codes can be a powerful tool to drive customers to a company’s site.

Direct mail has long been a mainstay of small and medium sized business marketing strategies. Direct mail offers combined with QR codes equals a piece of mail in one hand and a phone in the other enticing a call to action. A quick scan allows customers to instantly connect with a company. A Forbes study reported that, “More consumers crave instant information, responses and updates via their various devices.” Not only will an audience be more responsive through the use of QR codes, tracking customer activity can be easily performed.

The most beneficial attribute of QR codes is their interactive capabilities. However, while the number of people with smartphones and tablets are growing daily, it is a good idea to include a website address for those without smart devices. With the incredible amounts of spam, computer viruses, and identity theft it is evident why at this point in time people are less skeptical of physical mail offers. A mobile engagement has the opportunity to deliver a highly integrated marketing experience. The sales team at AccurateLeads currently offers valuable information to customers on how to create compelling Quick Response code campaigns. According to eMarketer 41% of smartphone users have scanned QR codes to get more information about a company.

QR codes excel as branding tools. For example, a company can have a mail advertisement with a QR code for perfumes. By scanning the code and showing it at a department store the consumer gets a small sample. This eliminates the expense of mass mailing fragrance samplers as part of a mail piece - many folks will not try them. Use of a QR code is far more economical.

Quick Response codes are environmentally friendly. A sharp direct mail piece with a QR code will direct consumers to the Internet where they can view your catalog. This saves printing expenses for your business. More importantly, tracking the codes enables businesses to see how many clicks comes from a direct mailer in one area versus another, how many scans were received, the conversion rate of each scan, and where the user scanned the code from. This allows a business to track which ads work best through analytical review.

QR codes and direct mail transforms direct mail advertising into "smart" advertising. By studying the analytics of initial QR code campaigns, a business can sharpen their focus and target consumers with proven marketing strategies.

About AccurateLeads

AccurateLeads is a leading provider of direct marketing services that help businesses grow their client basis. Founded in 1984, AccurateLeads has developed a unique process that helps businesses create an individualized multichannel marketing plan to stimulate growth and out brand competition.

For additional information feel free to call our toll free number at any time: (800) 685-4787.

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Donna Newton
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