I am challenging our family of companies to do all they can do to help combat this terrible disease that touches the lives of so many families, including my own
Detroit, MI (Vocus) September 18, 2010
Quicken Loans Inc., the nation’s largest online retail mortgage lender and fifth largest retail mortgage lender, today announced its goal to raise $70,000 in seven days for the Amyotrophic Lateral Sclerosis (ALS) Association through “Tweet for ALS.”
Quicken Loans is an official sponsor of the Walk to Defeat ALS in the cities where it has offices: Detroit, Cleveland, and Scottsdale, Arizona. In conjunction with the power of Crowdrise (a site that uses social media to create viral fundraisers), Twitter and Facebook, Quicken Loans is creating a global fundraising campaign to raise money to fund research and find a cure for this debilitating disease. ALS, more commonly referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord, causing a death every 90 minutes.
Quicken Loans is asking social media users to help spread the word about ALS by donating through the Quicken Loans Crowdrise profile, then sharing their project page to encourage more donations. The concept is simple: Join the “Tweet for ALS” team on Crowdrise, donate $1 or more, and share with friends and family through e-mail, Facebook and Twitter (#tweetforals).
“I am challenging our family of companies to do all they can do to help combat this terrible disease that touches the lives of so many families, including my own,” said Quicken Loans CEO Bill Emerson, who is serving as the chair of Detroit’s Walk to Defeat ALS for a second year.
Aside from feeling great about making a donation that will fund research, support groups, home visits and more, donors have a chance to win prizes by automatically being entered in random giveaways. Prizes include iPod Nanos, HD Flip Cameras, tickets to sporting events and much more.
Quicken Loans is aiming to raise a minimum of $70,000 from September 20 through September 26. To support ALS and change a life, please become a member of “Tweet for ALS” at http://www.tweetforals.com, donate and spread the word.
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