Barcode Joins the Battle of the Bulge in New iPhone App

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A new iPhone app designed to help consumers keep track of their calories by scanning the barcodes on food items has gone on sale on the App Store

Quickka Calories Pro

"The barcode is now more than just about an item's price"

The Quickka Calories PRO iPhone app is aimed at people who want to keep track of their daily nutritional intake by scanning the barcodes of items that they eat.

In what is being called a perfect union between technology and calorie counting, the app incorporates a scanner which allows users to photograph the barcode on a food item and automatically log its nutritional content. And for all those foods and drinks that do not have a barcode – like your daily apple or a Starbucks latte - the app has a searchable database of thousands of items which users can access in just a few clicks.

As the barcode continues to celebrate its 30th birthday, the famous black and white vertical lines found on almost every consumer product are now more than just about an item's price. The app is being touted as one of a kind and is likely to revolutionize the way in which people keep track of their food intake, just as the barcode revolutionized consumer experiences at check-out tills over 30 years ago. And in an age where 3D barcodes are starting to make their mark, the app proves that the conventional barcode is just as versatile as it was when it was first introduced.

According to the app’s developers, the goal behind Quickka Calories PRO is to offer consumers a quick and easy way to keep track of what they eat. Although the app is primarily aimed at those who want to keep an eye on their weight, the app also lets users monitor their carbohydrate, fat, protein and salt intake. The app's database of barcodes is constantly growing and already covers a wide range of popular snack food lines and beverages. And with the ability to point, shoot, and scan, dieters out there are sure to agree that snacking (and calorie counting) just got a whole lot more fun.

To find out more about Quickka Calories PRO, visit http://www.quickkacalories.com or search for the app on the App Store.

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Polimenis Koundouros
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