QuickMobile Provides New Contextual Mobile Marketing Platform to Big White & Silver Star Resorts

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QuickMobile today announces it is partnering with Big White & Silver Star Resorts to run comprehensive mobile marketing programs for the companies using QM's Contextual Mobile Marketing Platform Version 2.0, beginning October 1st and running to the end of the ski season in 2009.

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QuickMobile today announces it is partnering with Big White & Silver Star Resorts to run comprehensive mobile marketing programs for the companies using QM's Contextual Mobile Marketing Platform Version 2.0. The mobile marketing campaigns will begin October 1st and run to the end of the ski season in 2009. Some of the features of QuickMobile's mobile marketing platform the two resorts will make use of include user defined preferences and start/end dates, customizable keywords, automatic double opt-in functionality, increased security and web-enabled content integration.

"The QuickMobile team is very excited about bringing a new marketing dimension to Big White & Silver Star Resorts. Mobile Marketing is the best channel for brands that want to build 1-to-1 relationships with its customers anytime, anywhere. Version 2.0 of our mobile marketing platform enables companies to deliver information customers actually want on their cell phones in a relevant, personalized, valuable and timely way," said CEO Patrick Payne CEO of QuickMobile.

"Big White and Silver Star Resorts are excited about delivering personalized mobile services that are meaningful and useful to our guests. This is about improving the overall experience of our superb facilities and interacting with our customers in new and innovative ways to deliver the ultimate winter experience. We see tremendous up-sell and cross-sell opportunities with QuickMobile's contextual mobile marketing services platform, comments Brad Parsons - eMarketing Manager. Big White and Silver Star Resorts."

QuickMobile will provide Big White & Silver Star Resorts with its complete Mobile Marketing Toolkit Version 2.0 which was released on September 8, 2008. Both teams will work very closely to develop mobile marketing campaigns that are highly targeted and engaging.

About Big White Ski Resort
Big White is situated on the edge of the Monashee Mountains, a mere 56 km from Kelowna, the largest city in the Okanagan Valley. From the award-winning Kids Centre, the Village Centre Mall and the Happy Valley Adventure Centre, Big White is family-friendly. After the lifts close, there's shopping, dining, carnival night, skating parties, and Big White Idol. With space to accommodate over 17,000 guests, Big White is Canada's largest totally ski-in, ski-out village and features everything from luxurious vacation homes to cozy affordable hotel rooms and kitchenette suites. No matter where you lay your head, great skiing and snowboarding is literally at your doorstep.

About Silver Star Mountain Resort
You can easily fall in love with Silver Star's fairytale village. Inspired by a typical nineteenth century British Columbian mining town era with Victorian architecture, this town is a true winter wonderland. Brightly coloured store fronts and boarded sidewalks provide a unique ambiance that radiates fun, enthusiasm and excitement for the whole family. Guests are attracted to the warmth and safety of the town where service and friendliness are as honoured as the values of a time gone by. It's the size of your smile that counts at Silver Star.

About QuickMobile
QuickMobile (http://www.quickmobile.com) empowers businesses to extend their marketing reach into the mobile domain, allowing them to connect with their "on-the-run" consumers whenever and wherever they may be. Their robust mobile services platform is seamlessly integrated into existing systems to deliver targeted mobile communications quickly, easily, and cost effectively.

More than a simple technology solution, QuickMobile offers an innovative mobile marketing capability that focuses on developing individual, personalized, 1-to-1 relationships. They go beyond simply connecting to consumers, they engage them in a dialogue, and develop an interactive relationship with them.

If you would like more information about QuickMobile and this partnership, please call Vasudha Goel at 604.875.0403 or email vasudha.goel@quickmobile.com.

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Vasudha Goel
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