Quilting is Now Made Easy with the New SINGER®
CONFIDENCE QUILTER™ Sewing Machine
SINGER’s Trusted Sewing Heritage Expands
to Quilting—First SINGER Machine Made for
Beginning and Intermediate Quilters is Simple to Use
HAMILTON, Bermuda (Business Wire EON/PRWEB ) September 10, 2008 --
Today SVP Worldwide, owner of SINGER® brand
sewing machines—the world leader in the sewing
machine and accessories industry, introduced its new SINGER®
CONFIDENCE QUILTER™ sewing machine. As the
ideal quilting and sewing companion, the affordable CONFIDENCE QUILTER
machine includes the SINGER brands’ reliable
time-saving features that are simple and easy to use, even for the
first-time quilter.
Latest industry research reveals the total value of the U.S. quilting
industry grew by 45% in recent years. During this period of time, the
U.S. quilting market experienced a 30% increase in the number of
quilters, compared to a 7.8% increase between 2000 and 2003. (Source: Quilting
in America 2006, Presented by CK Media Publications and
International Quilt Market & Festival, division of Quilts, Inc.)
“Quilting today is not what it was like a few
years ago,” said Don Fletcher, CEO of SVP
Worldwide. “Quilting projects previously
requiring hundreds of hours of painstaking hand-sewn intricate stitches
can now be created effortlessly. Quilters can experience the same sense
of joy and accomplishment in a fraction of the time which has resulted
in an increasing number of beginning quilters.”
“SINGER has introduced its first quilting
sewing machine to make quilting more accessible and affordable,”
says Fletcher. “Building upon its trusted
sewing heritage, SINGER is now the gateway to the world of quilting.”
Quilting techniques that can easily be performed on the CONFIDENCE
QUILTER machine can create a multitude of unique and beautiful projects
such as table runners, handbags, wall hangings, quilts and blankets.
Whether it is a simple hand quilt stitch design or an elaborate pattern
requiring free-motion capability, the CONFIDENCE QUILTER machine
provides versatility for fashion, home décor
and crafting projects with its quilting, appliqué,
decorative and stretch stitches.
“SINGER remains the sewing machine brand of
choice in almost every country of the world because it delivers reliable
sewing products people want,” said Brad
Hunsaker, Global Vice President of Sales and Marketing for SVP
Worldwide. “The new SINGER CONFIDENCE QUILTER
machine complements our strong product portfolio and will simplify
quilting for beginning and intermediate quilters.”
The included essential quilting accessories package makes the CONFIDENCE
QUILTER machine affordable for people to enter the hobby. Intermediate
quilters who are looking to upgrade their current sewing machine for
increased ease and capability of a computerized machine will appreciate
one-step functions, large knobs, push button controls and automatic
capabilities that streamline the quilting and sewing process. Additional
features include:
-
Extension Table. The extra-large extension table that easily
connects to the machine provides the needed space quilters require.
-
Drop & Sew™ Bobbin System. With
a specially designed thread track and new needle plate, there is no
longer a need to manually raise the bobbin thread. Sewers can now just
drop in the bobbin, thread the track, and begin to sew. In addition,
the One Touch Needle Threader will even pull the thread through
the eye of the needle.
-
Two StayBright™ LED lights come
standard, addressing one of the biggest concerns of most sewers—brighter
lighting that won’t burn out.
-
Automatic Needle Up/Down enables quilters to easily turn
corners when they appliqué and quilt.
-
The 98 built-in stitches are complemented with free accessories
including four quilting presser feet: Even Feed Foot,
Darning/Embroidery Foot, 1/4” Foot, and the
Open Toe Foot.
The new SINGER CONFIDENCE QUILTER sewing machine can be viewed at www.Singer.com
or consumers can visit their local SINGER retailer to try the new
machine.
About SVP Worldwide®
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and
doing business through its affiliated companies in over 190 countries,
specializes in the design, manufacture and sale of high quality
household sewing machines and related products under the SINGER,
HUSQVARNA VIKING, and PFAFF brand names. For more information about the
Company and the company’s brands, view the
following websites: www.svpworldwide.com,
www.singer.com, www.husqvarnaviking.com,
www.pfaff.com, www.sewingideas.com,
and www.myembroideries.com.
About Singer:
Founded in 1851, Singer is one of the world’s
leading sellers of consumer and artisan sewing machines. To date, Singer
maintains a strong international presence, with manufacturing facilities
in Brazil and China, 10 overseas marketing operations and a network of
third-party distributors selling product in more than 190 countries. The
company has a long history of innovation in the sewing machine industry,
having produced, among other breakthroughs, the world’s
first portable machine in 1921 and its first computer-controlled machine
in 1978.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5775237
See the original story at: http://eon.businesswire.com/releases/quilter/quilting/prweb1316774.htm
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