Leading Quilting Supply Store, QuiltersWarehouse.com Launches New Feature Set

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Leading online quilting supplier QuiltersWarehouse.com has launched several new web features to improve the usability and look and feel of their website.

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We want everyone to feel comfortable shopping online and that isn't an easy task when you serve such a broad range of ages and technical skill sets - but we're up for the challenge. We want everyone to feel as good online at QuiltersWarehouse.com as they do in our regional shop.

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Just in time for the holiday season, Cissna Park, Illinois based Quilters Warehouse, found on the web at http://www.quilterswarehouse.com has launched an updated website geared towards improving the consumer experience. With terrific new navigation features, sorting ability and the latest in website security enhancements, Quilters Warehouse has an eye on this holiday season and the future.

"We sell to a very traditional craft market, so improving the usability and security of the site were of paramount importance," said Suzanne Bruns, President of Prairieland, Inc., Quilters Warehouse' parent company. "We have everyone on our site, from college students to grandmothers and our site needs to be easy to use and absolutely secure to make sure they buy and then come back for more!"

Quilters Warehouse provides an incredible product selection relating to quilting and the needle arts. The website offers over 150 quilting design brands, 17 categories of charming quilting fabric as well as a huge selection of quilting books, patterns and supplies. Additionally, they have an entire section of the website dedicated to needle arts including crochet, knitting, redwork and embroidery.

Equally important is their offering of monthly quilting clubs and fabric kits that help quilters stay motivated and introduce them to new designs, patterns and styles.

"We feel great about our quilting product offerings, especially our huge number of quilt brands and our quilting fabrics are at a great value per fat quarter, and now we're focusing on improving the look and feel of the site, how it functions, and adding more content directed towards our community," said Bruns. "We want everyone to feel comfortable shopping online and that isn't an easy task when you serve such a broad range of ages and technical skill sets - but we're up for the challenge. We want everyone to feel as good online at QuiltersWarehouse.com as they do in our regional shop."

QuiltersWarehouse.com now boasts several new customer oriented features including "What's New" on the homepage, a complete list of pattern designers in an accessible format on the left navigation of the site, PayPal express as a checkout option, improved login security and a better search feature throughout the site. These new features, when coupled with such a broad quilting pattern brand offering make Quilters Warehouse a true competitor in the marketplace.
What's next on the horizon for Quilters Warehouse? More features and more information for quilters everywhere!

"The web is always changing and we're going to continue to work hard and deliver a clean, easy to use and friendly website where quilters and other needlework enthusiasts can come to find the supplies and quilting patterns they need. Next, we're going to be adding information about where to find the best free quilting patterns from our brand partners, as well as information and ideas about baby quilts and more. Ultimately, we want Quilters Warehouse to be where everyone comes online to find supplies, patterns and information about quilting."

About Quilters Warehouse:
QuiltersWarehouse.com provides the quilter as well as shop owners one source for locating leading quilt pattern designers on the Internet. Parent company, management consultants Prairieland, Inc., has been in business since 1983. Guided by passion and keen business sense, Prairieland, Inc. opened Prairieland Quilts in 1993, a regional quilt store located in central Illinois. Hoping to bring their products to a wider market, QuiltersWarehouse.com was launched in 1999 and since that time, has provided a place to purchase quilt supplies, fabrics and more. Find more on the web at http://www.quilterswarehouse.com.

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John Bruns
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